- ChatGPT, the artificial intelligence program that is in vogue these months, has changed many paradigms.
- One of the most disturbed areas is academia, where they believe it will be difficult to counter their influence.
- But there are brands that understand that they can benefit, such as the manufacturer of Bic pens.
The Bic brand was born in 1945 by a French company that began as a manufacturer of fountain pens.
But it was the arrival of the “Bic Cristal” pen in 1950 that put the brand on the global writing map.
Bic Cristal achieved almost instant success from a 100% innovative design, since unlike previous versions, which tended to smudge writers, it offered a sealed, pressurized ink cartridge that prevented leakage and a consistent writing experience. . Also, key thing, it was cheap.
Despite the company’s efforts to remain important (it entered the stylus business, for example), the rise of computers necessarily impacted Bic’s sales.
It is that the demand for traditional writing instruments fell and beyond the new products launched and the marketing campaigns, it is difficult to attract new customers.
Bic is reborn thanks to ChatGPT
But the “boom” of artificial intelligence and, especially, the global landing of ChatGPT in the world of knowledge could be the salvation of the Bic brand.
That’s right, in the last presentation of the company’s results, it was said that some high school and university teachers are asking that the works be written by hand to avoid the use of the AI tool.
ChatGPT is a natural language chatbot created by OpenAI that with some parameters can write texts with high levels of writing and information. Its potential is enormous. So much so that Microsoft invested another 10 billion dollars last month, in addition to previous disbursements.
As it is very easy to ask ChatGPT to write a paper or an essay on any subject, the teachers raised alarm bells as it is almost impossible to determine if the text was written by the student or by the chatbot (although there are already some tools that can discover it). .
Thus, according to Bic CFO Chad Spooner, one solution for academics could be to require students to submit their handwritten work. This, of course, could boost sales of the world’s most traditional pen brand again. gizmodo.
“Even though the world becomes increasingly digital,” Spooner said, “there are teachers and professors who could demand that their students no longer write with computers, but with their hands.”
The Bic group, which in addition to pens and pencils sells lighters and razors, had sales of 2,230 million euros last year, an increase of 14% compared to 2021.
Now read:
User alerts parents about app with Chatbot for children
Tech giants like Alibaba prepare Chinese versions of ChatGPT
Advertising education and automation work on and ChatGPT
