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The case drew attention because it reminds us how important it is for personalities to ally themselves with widely known names.
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Luisito Comunica is known in Mexico for the huge number of subscribers he has in his account YouTube.
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Bizarrap became known for the song he made in collaboration with Shakirawhere this woman turned her personal life into lyrics.
Shaving invited Luisito Comunica to “check in” at one of his concerts and the fact is that the influencer ended up gaining recognition in Argentina thanks to this collaboration that ended up being documented on social networks.
The collaboration between influencers has become a very important case of personal brand branding, because it leads these public figures to become an example of how important it is to turn certain activations into triggers of influence.
Carrying out these collaborations is very important to be relevant to audiences, who have very clear reasons to follow an influencer, as noted by the study “Virtual Influencers Survey”, where it was delimited that 15 percent of interviewees They follow them because they are public figures who inspire them, while 15 percent followed them for their music or 26 percent for their content.
Bizarrap and Luisito Comunica
Luisito Communicates was invited by Shaving to attend one of his concerts in Argentina and the artist’s presentation became a pretext for the influencerto practically “check in” with the invitation extended by the artist.
Talking about “billing” is an allusion to the phrase that Shakira popularized in one of the songs she did with Bizarrap, where she implies that as an independent woman she can generate income on her own without depending on a man.
“Yesterday Bizarrap invited me to his show in Argentina and it was great. Crack, genius, idol, mastodon”, wrote the influencer about his visit with Bizarrap.
After the publication, he received all kinds of messages where they recognized the importance of Comunica’s visit to the influencerHowever, the case of the visit is added to other important influencer appearances at events.
A case that draws attention due to the impact achieved by seeing two personalities has occurred in various concerts in which the famous Doctor Simimascot of Similar Pharmacies that through mascots that are launched to artists have given way to all kinds of phenomena.
The case draws attention for a very important element and that is the capacity reached by public figures, such as a brand mascot, in association with artists who are making event marketing.
Today more than ever, personal brands leverage other public figures as a resource to detonate value before audiences and increasingly important elements to create experiences, which establish valuable resources with audiences due to the influence that these personalities manage to detonate when they team up and carry these collaborations to their social networks.
Public figures have made an interesting battery of activations with which they manage to attract the attention of audiences and create increasingly valuable resources, because they show how important the experiences are, to generate interest even from the brands that use these alliances to bring their image to millions of consumers, as Louis Vuitton did, when it turned an image into where they look Messi and Cristiano Ronaldo as protagonists of the campaign that this luxury firm launched in the middle of the World Cup meeting that took place in the Middle East this 2023.
