Luxury firms are following a new trend. Models as such are no longer only available for advertising campaigns. Now it is more common to see how the stars of the world of sports become the protagonists of these.
Carlos Alcaraz He is the last to join this current, becoming from this very Wednesday the ambassador of Louis Vuitton, as confirmed by the firm and the tennis player himself through his social networks. He number 1 in the world in the ATP ranking He will thus have new support in his sports career.
At 20 years old, he is a world reference in tennis. She has quickly achieved success, but not without hard work and great sacrifices. The struggle during all these years has brought her to where she is, having already won his first Grand Slam in 2022, the US Open, and having won several ATP 1000 this year, such as Indian Wells and Madrid.
And it is that the tennis player has made history as the youngest to reach the top of the ATP, something that stands out from Louis Vuitton, as well as his good work off the courts: “Off the track, his appeal and style have won him fans inside and outside the world of sport, who will surely be looking forward to following him in this new adventure with Louis Vuitton.”.
Alcaraz, proud to become a brand ambassador
For his part, the Murcian tennis player also wanted to have a few words with the firm, with which he has already posed, preparing an advertising spot that is already published on social networks: “The truth is that I feel very proud. We could even say that it is a dream for me to be part of the Louis Vuitton family”.
