Mistrust. On Amazon, fake reviews generated by ChatGPT abound, for any type of product. These reviews are often posted by members of Amazon’s Vine program in exchange for free products.
Artificial intelligence chatbots such as ChatGPT have become handy tools to help people write emails, resumes, and even fiction. But now this technology is also used in some reviews of products sold on Amazon.
ChatGPT and AI chatbots used to write fake product reviews (and e-books) on Amazon
An analysis of numerous product listings such as car batteries, textbooks, baby car seats or gamepads shows reviews purely generated by ChatGPT. These fake reviews often include the phrase “ As an AI language model a common response generated by OpenAI’s chatbot, along with very generic product descriptions. Discreet.
These reviews were left by members of the Amazon Vine program (or testers club), who “ selects the most insightful reviews to receive free products in exchange for their honest opinion. Reviews from these members often appear under the “Vine customer review of a free product” badge.
Some examples of fake reviews:
Read: ChatGPT: People are using ‘grandmother’s exploit’ to crack AI
Amazon said it prohibits review abuse, including offering incentives such as gift cards for writing positive reviews. The society suspend or ban users of its platform that violate these policies. Fake reviews have long been a problem for Amazon and other online marketplaces — here’s how to spot them — and many companies have turned to a combination of human moderators.
The e-commerce giant recently filed lawsuits against bogus review brokers. Social media platforms like Meta are also tapped to help weed out fake reviews, which can be bought and sold in Facebook groups and Telegram chats.
Third-party sellers on Amazon are already using ChatGPT to help write eye-catching product listings and titles, as well as marketing copy. It is a fact. But some authors also turn to ChatGPT for write e-books published in the Amazon Kindle storeaccording Reuters.
