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In Mexico, the film industry registered losses of up to 14 thousand 600 million pesos only in 2020.
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Cinemex has a community of 6.8 million followers on Twitter.
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Collectors exhibited Cinemex workers for allegedly removing popcorn trees in addition to selling more than one piece.
Recently cinemex presented as a strategy marketing his collectible pigeons “Delorean” from the classic movie “Back to the Future”, and with this, many interested people as well as collectors went to their nearest branch to get the new product; However, everything turned into chaos since due to the high demand, many did not manage to buy the popcorn, and the fact is that even the workers were accused of setting aside and keeping several pieces.
In Mexico, the main chains of the film industry are Cinépolis and cinemex. According to Statista, at the end of 2022, Cinepolis It was the largest movie theater chain in Mexico, with around 4,090 movie theaters. cinemex was positioned in second place with almost 2.87 thousand screens, well below the range were chains such as Cinebox with 77 establishments and Cinematic with 50. In general, the number of movie screens in Mexico increased by 0.8 percent between 2021 and 2022.
Today, the cine It is returning to normality and it is that due to the confinement, this industry was really affected, since its modality is face-to-face. It should be noted that in 2020, Mexico was the main leader in terms of movie attendance in the Latin American countries, Just before the COVID-19 outbreak, the country registered one of the highest rates in the region: almost three in ten Mexicans claimed to have gone to the movies in 2019. That same year, attendance at national film screenings in Mexico it peaked at more than 35 million tickets sold, only to plummet 80 percent the following year due to lockdowns.
Collectors clash with Cinemex employees over winning Delorean popcorn
cinemex put up for sale its collectible pigeons of “Delorean” from the classic movie “Back to the Future” and with this, the interest of many people and collectors who came for theirs was aroused, because there were even long lines, however those interested were disappointed since it seemed wrong for those in charge to sell more than one pigeon per person since it seemed that they were resellers, in addition they also accused the employees of setting aside and keeping some pieces of said collection.
There were those who decided to confront and exhibit the workers, supposedly for removing the popcorn and it is that from very early, the products were sold out, which caused the anger of the attendees. In one of the videos that a user shared, it is even seen that the police had to intervene to fix the situation.
@nuciferav @Cinemex #nucitips #nuciferav #nucifera #cine ♬ original sound – Nucifera
@dave_villarreal Are they stealing the cinemex popcorn? #robo #news #viral #fyp #always #foryourpage ♬ sonido original – dave_NVR_films
@nutrijuanfriki @Cinemex #cinemex #noarevendedores #delorian #back to the Future #palomeradelorean #palomeradeloreancinemex #corrupcionmexico #lack of organization #resellers #nocompresconrevendedores ♬ sonido original – Manuel Hernande31327
Launching collectible products is a very good strategy to attract people’s attention, in this case Cinemex presented a new popcorn box from a classic movie, and Cinépolis has also done so, launching a collection of the movie “Unidos” from Disney.
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