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This year the WEF is expected to bring together 600 CEOs and more than 50 heads of state or government representatives.
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The climate issue was focused as a priority on the Davos 2023 agenda, as well as the energy transition from fossil fuels to clean energy.
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The use of technology and the potential of digital consumption trends had a special place at the discussion table.
International leaders in economic, political, human rights, business, media, and civil organizations meet from January 16 to 20 in Davos, Switzerland, to discuss the main challenges and opportunities of today’s world and the trends that could mark humanity , As the Metaverse and Artificial Intelligence (AI).
This in the framework of World Economic Forum 2023 (WEF), which is organized every year by a private, international and independent, non-profit organization that involves the main intellectual and social actors at a global level in the search for simultaneous or general solutions. in the industrial, regional and state agenda of each one of the members.
The representation of the technology industry has also been important in these days of construction and diplomacy, as the Web 3.0 craze came to the Forum as a rising trend of interest and concern in the development of measures and implementations necessary for humanity.
Although this new era in the development of the Internet is barely emerging, the metaverse is already predicted to become a market of about 800 billion dollars by 2024, which makes it an even more important anchor point among technology developers, corporations, governments and civil society.
AI and Metaverse stand out at Davos 2023
One of the topics focused on at the World Economic Forum has been the definition of the Metaverse and all the technologies that comprise it.as well as the business vision of its economic impact and the opportunities it represents for the new connected generations.
In fact, the WEF organization itself has developed its own initiative with specific studies such as “Define and build the metaverse” and “Demystifying the consumer metaverse” to analyze and understand the possible interoperability, governance and the role of the user in this technological and virtual future.
Therefore, among the pending issues, leaders have heard about social interaction, identity, exchange and distribution of multilateral values within a new and unknown degree of immersion, where technologies such as AI and blockchain will support this amplification and will generate new business schemes.
Also, various economic models to drive value in the metaverse, including digital goods and assets, access and influence, immersive commerce, payments and currency, asset monetization, advertising and marketingthe native economy and services creator of the metaverse.
The most resonant match, however, has been that of the video game industry and this digital ecosystem, both of which share an inherent experiential, social, transactional, and sometimes virtual nature, with gameplay at the heart of their consumer value. .
Without a doubt, during this international event we will be able to see the results of a specific analysis of one of the main consumer trends, where the Forum and the main decision makers grow their interest in the applications of the metaverse, its fundamental technologies and the paths to take between industry and State to ensure the transmission of data, the economic value and the growth of this “new world”.
And it is that, for many, the insertive and interactive nature of services will require companies to be true participants and providers of the metaverse between 100 percent connected consumers.
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