news current Academy
Hamburg (ots)
This webinar explains how companies and organizations can successfully tell their corporate story. The main focus is on the peculiarities of storytelling, especially in the digital space. And how text, image and video can be used sensibly as narrative and emotional instruments in order to achieve the best possible effect.
Date: Friday, September 1, 2023, 9:30 a.m. – 11:00 a.m
This is how digital storytelling works
There are countless ways to tell stories about companies, brands or people effectively on the internet. But digital storytelling is a creative task that has some pitfalls and challenges. This webinar explains how informative and eye-catching stories from companies and organizations can be developed and presented.
In this online seminar, Petra Sammer, longtime creative director and storytelling expert, goes into the special features of exciting stories on the internet. It presents strategies that enable storytelling in digital space and presents tools, formats and instruments to use text, image and video to suit the respective story.
program
- Digital Storytelling: Definition, Opportunities and Challenges Compared to Traditional Storytelling and Communicating in PR and Marketing
- Strategies of digital storytelling: construction and structure of narrative concepts on the web / content management from a storyteller’s point of view
- Forms of digital storytelling: tips and tricks for the narrative use of text, image and video
- Networked storytelling: Planning approaches and strategies of transmedial storytelling
- Benefits of digital storytelling: When stories are told in a participatory, agile and target group-specific way. Practical examples of digital storytelling and interaction
This webinar is aimed at marketing and PR professionals from brand and corporate communications, agency employees, freelancers and anyone who wants to use storytelling in online communication.
Speaker Petra Sammer is the owner of pssst… petra sammer strategies/stories/trends and former Chief Creative Officer of Ketchum Germany. After 25 years in the international agency business, the Munich native is now dedicating herself to her passion, storytelling. She advises companies on the search for good stories and makes her knowledge available as a lecturer at several universities. As the author, she is behind the successful non-fiction books “Storytelling. Strategies and Best Practices for PR and Marketing” and “What’s your Story – Leadership Storytelling for everyone who wants to make a difference” from O’Reilly Verlag.
Key data for the online seminar Digital Storytelling:
- Date: Friday, September 1, 2023, 9:30 a.m. – 11:00 a.m
- Participation fee: 105 euros plus VAT. / 124.95 euros incl. VAT
- Minimum number of participants: 10
- Cancellation: possible free of charge up to one week before the event
Here it goes for registration.
More information about news current Academy
Press contact:
Marcus Heumann, Head of the news aktuell Academy
[email protected]
Phone: +49 40 / 4113 32845
Original content from: news aktuell Academy, transmitted by news aktuell
