In the field of electric vehicles in the Chinese market, a bunch of EV SUV models have gathered. The main competitors include NIO ES8, Ideal L8, and Xiaopeng G9. Of course, there are also large SUV product lines. However, the most intense competition should be the medium-sized sub-categories. This category is a key card position of a brand. For new models, only success is allowed, and failure is not allowed.

Zhiji Automobile was established on December 25, 2020. It was jointly built by SAIC Motor, Zhangjiang Hi-Tech and Alibaba Group. The scale of the founding round of financing reached 10 billion yuan. In August 2022, Zhiji Automobile announced the completion of the signing of the A-round equity financing agreement. After the completion of the first round of market-oriented financing, the valuation reached nearly 30 billion yuan. Alibaba Cloud and Zhiji are fully cooperating, not only in smart cabins and marketing, but also in basic databases, high-level cloud computing power for intelligent driving, and cloud data factories, etc., which can be said to be all-round empowerment. The new car is divided into 6 versions, the price range is 309,800 yuan to 459,800 yuan, and it is expected to be delivered to users in March 2023. According to the data previously disclosed by Zhiji Automobile, the blind order of Zhiji LS7 has exceeded 10,000.

Zhiji LS7 obviously stacked enough product selling points for itself before it dared to enter this field. First of all, in terms of driving experience, Zhiji LS7 adopts the “Star Fall ice-feeling front dome” integrally pressed and formed by special manufacturing equipment, and its safety performance is nearly four times as high as the national standard​. Cooperating with the first official mass-produced “YAT cruising half-width steering wheel” in China and the original “liftable huge smart scene screen”, the driver’s screen vision is unobstructed, forming the largest 106-degree longitudinal field of view in its class, and the largest domestic The visible area creates a rather innovative cockpit.

Zhiji LS7 is equipped with a customized version of the black-label aluminum-magnesium alloy direct waterfall oil-cooled motor, which adopts EVD vector four-wheel drive technology, and the switching time between two-wheel drive and four-wheel drive is only 300ms, which perfectly balances the ultimate power and efficiency in different modes; eTAC edge torque control The technology can realize millisecond-level anti-skid control response, which is more than 3 times faster than traditional TCS, greatly improving driving safety. At the same time, the “three-layer silver-plating technology” applied to the windshield glass of the car dome for the first time can make the ultraviolet blocking rate reach 99.99%; with the largest 45cc air-conditioning compressor of the same level and the unique “Air Curtain air curtain”, the temperature control effect It can be called “Quick Cooling King”.

In terms of new energy power, all the batteries of Zhiji LS7 come from the joint venture between CATL and SAIC. The newly released medium-high nickel 6-series single-crystal high-voltage 100kWh high-energy battery can achieve a charging speed of 400 kilometers in 26 minutes. Under the 100kWh battery, the cruising range of the four-wheel drive model and the CLTC working condition of the rear drive model are 625 kilometers and 660 kilometers respectively.

In terms of intelligence, Zhiji LS7 is equipped with a variety of intelligent hardware such as NVIDIA OrinX ultra-high computing power intelligent driving chip, dual laser radar, Qualcomm 8155 intelligent cabin SoC chip. Zhiji Automobile believes that the level of intelligent driving is not an arms race between chips and lidar, but is ultimately driven by data and algorithms. At present, Zhiji NOA (navigation assisted driving) has been launched in cities across the country, and NOA based on high-precision maps is also planned to start public testing before the end of 2023.

And models of the same level and price are already waiting for Zhiji LS7. Their representative models are Weilai ES8, Lixiang L8 and Xiaopeng G9, which have certain characteristics.

NIO ES8

The NIO ES8 has been replaced, which is developed based on the NT2.0 platform and only provides 6-seater models. Its car length is close to 5.1 meters, and its wheelbase is also close to 3.1 meters. The ES8 has a range of about 400 kilometers on a single charge and can be charged to 80 percent in 30 minutes using a fast charger.

The new Weilai ES8 adopts an enveloping style design. The interior adopts a design that echoes up and down, and the layout is also very coordinated. At the same time, the lower part adopts the matching of interior atmosphere lights, combined with a large number of soft materials and 256 color atmosphere lights. wait.

It is worth mentioning that the 2023 Weilai ES8 is also very complete in terms of configuration. The car is not only equipped with a car refrigerator, but its island platform also supports the AR/VR video output of the whole car, which can support up to 4 people at the same time. Watching, at the same time, it also supports N-BOX entertainment host, coupled with the existence of anti-shake function, so that the user’s family can also laugh with laughter when traveling.

Ideal L8

Ideal L8 exceeded 10,000 units in the first full month of delivery, succeeding the sales miracle of Ideal ONE. In terms of interior space, the ideal L8 has a maximum legroom of 1021mm in the second row, a maximum legroom of 772mm in the third row, and a central tunnel width of 181mm. The new car will be equipped with seat waist massage, first- and second-row seat ventilation, heating and third-row seat heating functions, as well as three-zone automatic fresh air air conditioning, four-seater nap mode, etc.

Ideal L8 is similar to “smart space” in terms of intelligent driving assistance system. The intelligent driving assistance system (AD) will also provide two versions. The Air and Pro versions are the same, and the Max version has higher configuration. Among them, the AD MAX system is equipped with 6 800 Mega-pixel camera, 5 2-megapixel cameras, 1 128-line laser radar, 12 ultrasonic radars, and 1 millimeter-wave radar. As a basis, the new car will be equipped with two Nvidia Orin-X chips, with a total computing power of 508 TOPS. The Air and Pro versions will be equipped with a Horizon Journey 5 chip, and a 128-line lidar will be canceled.

Xpeng G9

The Xpeng G9 650 Performance Edition has a body size of 4891/1937/1680mm and a wheelbase of 2998mm. The Xpeng G9 650 Performance Edition motor has a maximum power of 405kW and a maximum torque of 717Nm. Accelerates from 100 kilometers in 3.9 seconds. Xiaopeng’s ACC adaptive cruise function, LCC lane centering assist function and ALC lane change assist function have accumulated a good reputation in the industry. Xiaopeng G9 has the industry’s first 5D music cockpit, the Xopera Concert Hall. In terms of hardware, the G9 has a total of 28 acoustic units, including 18 Dynaudio speakers, which support Dolby sound effects and seat vibration. 5D source, you can enjoy 5D theater.

Summary: As a latecomer, Zhiji LS7 has obviously made some sincere innovations, and has also shown its own characteristics in materials and product design. The biggest challenge facing Zhiji now is how to make users in the market recognize this brand, and whether the three-dimensional dimension of after-sales and service can support the growth of users. The market we are facing is an already fiercely competitive field. Whether we can show enough momentum in the initial market push and open up the sales situation is also critical. Therefore, the next two seasons of spring and summer are decisive moments for Zhiji that cannot be missed.

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