Elon Musk will not continue as CEO of Twitter. After paying 44 billion dollars for the company and making dozens of changes to both the organizational chart and the platform, he steps aside. Who assumes?

Let’s clarify: Musk will maintain some (several) powers, and obviously will continue as the owner of the company. But according to The Wall Street Journal, who advanced the information exclusively, will be Linda Yaccarino who the new chief executive is.

Yaccarino has been in charge of the Department of NBCUniversal global advertising from 2011 to the present, being key in launching Peacock and overseeing events like the Super Bowl and the Olympics.

Bloomberg notes Yaccarino led NBCUniversal partnerships con Snapchat, YouTube y Twitter.

For the moments, neither Musk nor Twitter, much less Yaccarino, have confirmed the information.

The worst part is taken by NBCUniversal, which is going through the effects of the writers’ strike in the United States. Monday is scheduled according to Bloomberg, the annual presentation to advertisers at Radio City Music Hall.

Without Yaccarino, it is unknown what will happen.

The changes in Elon Musk’s Twitter

Musk had indicated that I would only lead Twitter for a limited time, while the necessary modifications for the company were made. Let’s remember that it maintains the same functions at Tesla and SpaceX, among other companies.

Elon Musk - Twitter

With the arrival of Elon Musk, Twitter entered into a period of radical change, which included the return of accounts that had been suspended for political reasons, such as that of Donald Trump, and the charge for the verification badge.

In addition, the tycoon announced to the four winds the role of “censorship” of the social network on issues such as COVID-19 and the presidential election lost by Trump to Joe Biden.

All these decisions by Elon Musk led several advertisers to withdraw from the social network, with the consequent monetary loss for the company.

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