While the Golden Globes took place this week, there is something new on the side of the SAG Awards. Indeed, Netflix has just announced that it will broadcast the Screen Actors Guild ceremony live next year on its platform. A major turning point, for the leader of SVOD as for the ceremony.
As for the 29th edition which will be held on February 26, it seems that Netflix is not yet ready to broadcast it live at the moment. As a result, viewers will be able to follow the ceremony live on Netflix’s YouTube channel.
Netflix gets its hands on the SAG Awards
The SAG Awards honor the “remarkable performance” cinematographic or televised films of the barely past year. For several years, the latter has been reliably guiding us on the results of the Oscars, which are held just after. Indeed, the performances rewarded at the SAG Awards are often also hailed at the Oscars. Thus, the SAG Awards are a crucial ceremony, a true barometer in the cinematographic and television universe.
Until then, the SAG Awards were broadcast on the American cable (and therefore pay) channels TNT and TBS. But for the 2023 edition, they preferred not to renew their contract and pass their turn… The opportunity is too good for Netflix, which is taking the opportunity to sign an agreement with the union of film and television actors in the United States .
While the audiences for the various ceremonies have been in freefall for several years for multiple reasons, streaming platforms could emerge as saviors. Instead of being confined to simplistic American channels, broadcasting on an SVOD would make it possible to reach a wider audience in the four corners of the globe. Even if the problem of jet lag is still present.
Thus, from 2024, the SAG Awards will be to be followed directly on Netflix. For the 2023 edition, we will have to do with the means at hand. Indeed, Netflix does not yet seem ready to broadcast a live event directly on its platform. However, everyone will be able to follow the 29th edition of the SAG Awards live on the platform’s YouTube channel. A valuable alternative. The appointment is set for February 27 next from 2 am.
Following this announcement, a question arises: will the other ceremonies follow this same path? It’s possible. Spectators are no longer there as they used to be. This is nothing new, television channels are being abandoned for streaming platforms. Thus, Netflix, Prime Video or even Disney + could give a boost to the audiences of these long prestigious ceremonies.
