Tirado Gin Tonic is an Argentine invention that crosses the Atlantic Ocean and seeks to replicate its local success in the old continent
For iProfessional
12/28/2022 – 12:20 p.m.
Brothers Franco and Bruno Moretti natives of Cipolletti, Rios Negro and creators of Moretti Distillery are pioneers in the national GIN industry and continue to innovate and challenge not only the national market, but also the international one, with the landing of their gin and tonic shot in canillas of Spain, beginning with Madrid, Barcelona, Valencia and Malaga. A new product, with an Argentine seal, that seeks to make Europeans fall in love with it, with a new form of consumption that provides agility to bars with its dispensing system, guarantees quality and significantly reduces the waste that is generated in gastronomic establishments every night. .
This 2022 they took their first step in the European market by marketing their star product, the Buenos Aires GIN bottled in beverage stores in the Iberian Peninsula and through Amazon to all of Europe, and close the year with the official launch of their Gin and tonic “tap” (as they call it in Spain) 100% craft, made with the internationally prestigious Buenos Aires GIN and its 4.5BAR tonic water in the Madrid bar Mamúa.
After achieving a great success in Argentinathe idea of the Moretti brothers is to bring this innovation to markets that are more experienced in the consumption of this drink, as is the case in Spain.
Gin Tonic Tirado, an Argentine invention crosses the Atlantic Ocean and seeks to replicate its success in the old continent
“When we developed it in 2018, there was no previous experience in the world. We even searched in multiple languages and were excited to discover that no one had done it before. Let’s just say that mixing gin and tonic is not surprising in itself, but standardizing the process on a way of processing and marketing on a large scale, with a Gin tonic that complies with everything it should have, with the right proportions and the ideal gasification, with no risk of failure” explains Franco Moretti.
The system stands out for its excellent performance: each liter yields 4 glasses (250ml/glass) and the product remains stable for a long time even at room temperature.
The challenge of innovating on another continent
“It is the first experience of the style to reach the old continent. The trade of gin bottles between different countries does not represent a novelty, but this is an innovative product, which we developed during 2018 and today is a boom in our country, with repercussions in neighboring countries. With this new project we seek to replicate that success and set ourselves new challenges, we cannot stay still” says Bruno Moretti.
Spain is the third country with the highest consumption of gin and tonics in the world, after the Philippines and the United States. It is a refined market, where the boom in “garage” gin It has already passed and only the leading brands in sales and quality remain on the market.
In this stage, the moretti brothers They are betting on gin and tonic thrown away as a renewal, some fresh air for a deeply rooted concept, but which also offers very high profitability for bars due to the maximum optimization of the cost of the product, the savings that it entails in containers and bottles for bars that already have the infrastructure and the fact that the barrels are recyclable, and direct distribution to each bar.
After achieving great success in Argentina, the idea of the Moretti brothers is to bring this innovation to markets that are more experienced in the consumption of this drink.
The Buenos Aires Gin Tonic Pulled It is already marketed and distributed in the cities of Valencia, Madrid, Barcelona and Malaga, and the expansion plan of the brothers Bruno and Franco Moretti contemplates the arrival in countries such as France and Germany.
