There’s a new search engine in the neighborhood that seems to be about to shake things up, all thanks to an innovative use of a search system. Artificial intelligence. This new engine is called You, and judging by the recent cutbacks in the industry, it would have the people behind Google and Bing very uneasy.
We are at the dawn of a new era in the history of the internet, all because of the rise of brutal Artificial Intelligence systems and the next platform to undergo an unexpected evolution due to this technology would be search engines, which apparently has Alphabet restless. Y Microsoft.
For decades we have witnessed how the search engine created by Sergei Brin and Larry Page became the paradigm and mandatory reference point for the entire web.
Throughout all this time they have set the standard and we have seen competitors like Bing, Yahoo! and others try to pursue them without much success or efficiency in the effectiveness of their results and the robustness of their platform.
But that could change in a very short time with the creation of You. A new search engine that in the strictest and most practical sense offers results very different from those of Google.
This is how You.com works, the search engine powered by Artificial Intelligence that makes Google uncomfortable
At this point, strictly speaking, you.com It is in a beta phase, so its performance is not impeccable in terms of its regularity and execution. But any Internet user can visit the site to test it first hand and see how it runs and what is the logic of its execution.
Unlike Google, as soon as you activate the cursor over the text box to enter a search, You immediately makes suggestions on lists of results. For example, it suggests showing you the best laptops on the market or the most popular restaurants in the place where you are.
When running some of these searches we will find results of all kinds and not as organized as in Google. Since it shows lists of blogs and websites as well as purchase opportunities in online stores.
In the experiment that we ran, we did a search that illustrates well how You works: we asked it to show us “Bob Dylan Bootlegs”unofficial recordings of the Nobel Prize winner that can be obtained from dealers and collectors of musical rarities:
You offered us a total of 485,000 results, ranking first the Wikipedia entry on the subject and the cult site BobsBoots, dedicated to cataloging all the pirated recordings made by the artist throughout his more than half a century of career.
It also adds a Quick Facts section with recent news around the most recent launch of the official Bootlegs line. Just like a chatbot is enabled to have a chat with the AI on the subject.
for his part Google when carrying out the same search, it shows almost 3 million results, highlighting the Wikipedia entry as well as giving way to Rolling Stone articles, records for sale on Amazon and videos hosted only on YouTube.
In other words, You is how search engines used to be, with the most relevant information. Not the most popular or to sell you something.
