Google apparently wants to emulate Bing, by integrating a conversational AI into its search engine.
Since the success of OpenAI’s Chatbot, all the tech giants want to design their own AI. This is the case of Microsoft, which has decided to integrate a chatbot into its Bing search engine. So far, this initiative seems to be a source of satisfaction, so much so that its great rival, Google, could well imitate it.
Will chatbots negatively impact search results on Google?
According to the CEO of Google, the answer is “no”. Instead of posing a threat, improvements in artificial intelligence would increase Google’s ability to respond effectively to queries on its search engine.
The Mountain View firm has been working on a large language model (LLM) for quite some time. These natural language processing models are distinguished by their use of a large body of textual data for the purpose of learning.
This is what Bing offers on its search engine. Until now, Google had resisted the idea of incorporating this technology to influence user behavior on its search engine. However, according to Sundar Pichai, this position is about to be reviewed.
“The opportunity space, if any, is greater than before (…) Will people be able to ask Google questions and interact with LLMs in the context of search? Absolutely. »
Bard: a new feature?
The Californian company quickly retaliated against the ChatGPT AI by implementing an AI named Bard. However, the latter is intended for different tasks than the OpenAI chatbot. According to Bard officials, this AI is intended for a role of ” creative companion “. As for the research part, it is always up to the dedicated engine to take care of it.
In an interview, Google CEO Sundar Pichai said he doesn’t see the rise of AI as a threat to Google’s business strategy. According to him, ” the opportunity space, if any, is larger than before “. Given that Google has a 93.4% market share for online searches, any restrictions on chatbots could have a significant impact on the development of these conversational agents.
Indeed, if Google chose to restrict access to certain features of its search engine for chatbots, it would likely limit their ability to provide accurate and relevant answers to users.
