• Google is one of the most valuable companies in the world and the one that has made massive layoffs.

  • The smartphone is one of the devices most valued by the consumer in the technology sector.

  • Google has maintained an interesting competition in the technology market, to dominate in segments beyond search engines.

And smartphone flexible comes to Google and the company is in an interesting process with which it is given the task of innovating in the smartphone category.

The category of smartphones It has attracted more and more attention due to the usability of these devices and the effect on consumption that they have determined.

Studies As the “Statista Survey Telecommunications 2017” have measured the reasons why they buy new smartphones and 60 percent say they do it because their current cell phone is no longer functional, while 33 percent said they do it simply because a new model comes on the market and they like it .

Google and its new “flexible” bet

Google could launch its first flexible phone next June and the device would be called “Pixel Fold”, a device that would have a price of 1,700 dollars, something close to 30,000 pesos, which makes this product a high-end one and an extremely expensive one, to compete with the brand that innovated in said category as Samsung did with its line of “foldables”, which have registered all kinds of failures.

Among the characteristics of this device is that it is one that when open has a 5.8-inch screen and opens in the form of a book, in addition to having waterproof technology and small size.

Among the technical characteristics of the new device is that it has a Tensor G2 chip. To start selling it, Google is willing to activate two plans, in one it would receive the old Pixel or Android smartphones on account of the new cell phone, in addition to putting together Pixel Fold packages with Pixel Watch, to motivate the consumer to buy.

Flexible smartphones have currently become highly competitive and definitive products in the relationship they have with the consumer, following increasingly viable schemes in the market.

From this feasibility forceful activities have emerged in the technology market, where a resource has been essential in this activity and it is the influence that technological developments have reached in the market.

“COVID-19 has shown how dependent we are on good, fast and reliable internet connections. Telecommunications companies have been the unsung heroes of the pandemic, completely changing our lives online and keeping us connected to leisure, work and commerce,” he explained. Ben Lukawski, Global Chief Strategy Officer of Zenith.

Undoubtedly, important tasks have been established in the market, which have served as an example to understand what is valid and what deserves to be discarded in the current market.

With this in mind, increasingly valuable resources have been imposed that help to understand the market and not only that, which manage to scale how important consumption becomes today.

There is no doubt that today important practices have been imposed in this regard and invariably determine resources that have served to understand the technological market.

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