Apple has been and remains dominant for years when it comes to new consumer high-tech.
Especially when it comes to smartphones and tablets, developers definitely have a say. Steve Jobs laid the foundation for a tech giant that helps shape trends – and sometimes even starts them. The release of the first iPhone was just as much of a moment. Can Apple repeat this resounding success again? Let’s take a closer look at the possibility.
What is the US Tech 100?
Behind the US Tech 100 stocks is a US stock index similar to the S&P 500 or Dow Jones Industrial Average. What makes the index stand out is its structure. The US Tech 100 lists the 100 strongest companies by market capitalization that are listed on the NASDAQ – but do not belong to the financial sector. This is why the stock index is often referred to as the NASDAQ 100.
Among other things, the index includes securities such as:
- Constellation Energy
- Diamondback Energy
- Honeywell or
- Gilead Sciences.
But the index receives a lot of attention for a completely different reason. Many tech giants are represented in the NASDAQ 100. Weight includes:
- Apple
- Microsoft
- Nvidia
- Amazon
This makes the index particularly interesting for investors whose investment strategy is also geared towards the tech sector. It goes without saying that Apple in particular can give the index a tailwind with upcoming developments and publications – or cause disappointment if expectations are not met.
What new developments has Apple presented?
The community was particularly excited about the new iPhone 15. Apple did not disappoint expectations in this regard and presented the new model (alongside Plus, Pro and Max).
Here are the most important innovations:
- Dynamic Island Notch (live content and information on the home screen)
- Super Retina display with OLED technology (brightness up to 2,000 nits)
- Camera upgrade (48 megapixels)
- Current A16 chip
Potential to justify the price jump for the community. What is, however, a significant change: the integration of a USB-C port.
Apple is switching to USB-C
The bottom line is that Apple did not reinvent the wheel at the upcoming keynote. But some of the changes make perfect sense. The Switching to USB-C ensures that users can also look forward to a number of new accessory updates.
Since September 15th, the two iPhone models “15” can be pre-ordered from 949 euros and “15 plus” from 1,099 euros. A week later, the devices are regularly available in stores. The even more powerful iPhone 15 Pro with a titanium housing and fast A17 chip can be pre-ordered starting at 1,199 euros.
Apple Watch with model update
As far as the Apple Watch Series 9 is concerned, Apple has taken a bit of a step back in terms of hardware at the keynote. The only thing on the agenda here was a new S9 chip – it works 60 percent faster than the previous model and thus opens up new possibilities. The new model also has a brighter display.
The developers have taken a much more comprehensive approach to the software. The new watchOS10 offers many new options. In addition, the double-tap gesture will increase ease of use enormously from the end of the year. With the new iOS 17, which is coming to all users this evening, the company is already setting the course for the next changes.
Did Apple’s keynote move the NASDAQ 100 higher?
Apple can definitely move the price of the US Tech 100. With Apple’s price slide at the beginning of September, the index also lost performance – although not quite as dramatically as the tech stock from Cupertino. Fears of a major dispute with China have made investors cautious about the tech giant. Ultimately, it’s not just investor expectations that matter, but also the trend of some strong stocks like Nvidia.
Conclusion
With the new iPhone 15, Apple has continued to pursue its model policy, but has not heralded a real revolution. This is definitely relevant for investors because the group is traded on the stock exchange. If investors and tech fans are satisfied, the price goes up and Apple can support the NASDAQ 100. But things can quickly go in the other direction.
