TikTok has become the social network most popular among the very young (and not so young) and, according to reports by ByteDance Ltd. as of July 2022, has 1.023 million active users. Therefore, if you want to gain more followers and make your videos viral (they spread very quickly on the social network), here are some good tips:
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TRENDS. TikTok it moves by fashions and trends, so there is always an audio, a song, a dance, an effect or a format that, for a few days, is the protagonist. Locate it and use it, just remember that you always have to give it an original touch to stand out from the rest.
Trends. Illustration: iStock.
HUMOR. The percentage of videos played to the end is much higher when they have humor and ‘steal’ smiles and laughter from us. Use this resource, without exaggerating or giving a false comedy.
Humor. Illustration: iStock.
HASHTAGS. They are great partners for posts, as they allow users to find content that is relevant to them and also make TikTok able to categorize and display them to the intended audience. Avoid generic ones, bet on the more specific ones.
Hashtag. Illustration: iStock.
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DURATION. Take the 3 second rule seriously because if your video doesn’t cause interest in that time, TikTok will think the content is boring. You must give the information in a short time in a clear and understandable way.
Duration. Illustration: iStock.
TOOLS. This social network offers numerous tools and resources to create original videos with which you can differentiate yourself from the competition.
Tools. Illustration: iStock.
COLLABORATIONS. To be successful, you must work as a team. In TikTok it is very common for a content creator to collaborate with others so that they can reach a larger number of users. You can also do a TikTok Duet, which consists of making a video with a split screen.
Collaborations. Illustration: iStock.
good tip
Try to interact more with your followers and also react, comment and share the videos of other tiktokers. This also helps to strengthen your social network.
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