news current Academy
Hamburg (ots)
PR and press work are hardly imaginable today without the use of image material. What do you need to know and take into account for the legally compliant use of images, graphics and visuals? Vera Walter explains the necessary basic knowledge and shows what you have to pay attention to in order not to make yourself vulnerable when using photos.
Date: Wednesday, September 13, 2023, 2:30 p.m. – 4:00 p.m
The optional Part 1 (August 29, 9:30 a.m. – 11:30 a.m.) explains practical basic knowledge and provides helpful information for legally secure and professional PR communication: data protection & DSGVO, competition & trademark law, press law, legal framework conditions for Internet & Social Media including copyright reform and influencer marketing
Copyright: Legal basis for communication professionals
Photos and graphics are an important building block in PR and generate significantly more attention for your content. But what do you have to consider from a legal point of view when using images? What rights of use need to be secured? What details and image information must be entered, and what does a good and legally compliant caption look like? And according to the GDPR, are you still allowed to take photos at your own events without the consent of those affected?
Vera Walter conveys the topic as an experienced expert on legal issues relating to PR, press work and professional communication. The focus is on a clear and practical presentation of the topic using examples that are comprehensible for laypersons.
Program:
- Relevant legal bases such as copyright and GDPR
- Practical tips for using various image sources and for taking photos at events
- Checklists for license agreements and image usage
- Handling captions and metadata
- Knowledge of legal consequences and risks
The webinar is aimed specifically at employees from corporate, product and brand communication who have little or no experience in legal matters. PR professionals from agencies in particular, but also marketers, young professionals and startups benefit from this basic knowledge.
In the optional Part 1 (August 29, 9:30 a.m. – 11:30 a.m.), Vera Walter explains the essential principles and legal framework for legal issues in PR. It’s about data protection and GDPR, competition and press law. You will learn the legal basics for legally compliant, professional communication and learn how you can protect your own interests, for example by counter-statement, revocation or correction.
As a legal officer, Vera Walter is responsible for all legal questions and compliance matters at news aktuell and has also been the internal data protection officer since 2003. Thanks to her many years of experience in the PR industry and her comprehensive legal knowledge, she is a sought-after expert among clients and business partners. She deals particularly intensively with the topics of copyright and competition law in PR, balancing of interests in data protection and IT security on the Internet and the new media.
Key data for the online seminar image rights for PR and media work: legal basis for PR professionals
- Date: Wednesday, September 13, 2023, 2:30 p.m. – 4:00 p.m
- Participation fee: 105.00 excl. VAT. / EUR 124.95 incl. VAT
- Number of participants: at least 10
- Cancellation: possible free of charge up to 7 days before the event
Here it goes for registration.
More information about news current Academy
Press contact:
Marcus Heumann, Head of the news aktuell Academy
[email protected]
Phone: +49 40 / 4113 32845
Original content from: news aktuell Academy, transmitted by news aktuell
