news culture “It’s unsustainable”, the director of Avatar 2 criticizes the abundance of SVOD services à la Netflix
Today, subscription services like Netflix, Disney+ or even Amazon Prime Video are multiplying… And it’s not to everyone’s taste, starting with James Cameron, the director of Avatar 2, who voiced his displeasure.
Summary
- SVOD is gaining more and more ground
- James Cameron ready to give up cinemas?
SVOD is gaining more and more ground
Since Netflix has largely interfered in our living room, on our tablets and other smartphones, the streaming industry has exploded. From now on, the American platform is no longer the only master on board the world of SVOD, but must face stiff competition: we are talking here about Amazon with its Amazon Prime Video service, but also about Canal+ with MyCanal and of course from Disney, which launched the Disney + program in 2019, which allows you to find all or almost all of the productions of the house with big ears. Today, therefore, it is not uncommon to see households subscribing to several different services in order to be able to enjoy the latest Marvel releases on one and successful series on the other. Exactly, it is this dimension which pushes to multiply the subscriptions that James Cameron, the director of Avatar: The Waterwayrecently pointed out.
It was in an interview with KCRW that James Cameron admitted that the excessive diversity of SVOD services is simply “unsustainable”.
It seems to me now that the average viewer has to have eight or ten different subscriptions to see everything, that seems unsustainable. (…) For me, I think it will take some consolidation. James Cameron, director of Avatar 2
Despite everything, the successful director does not close the doors to this new system of consumption which took precedence over dark rooms during and after the last pandemic.
James Cameron ready to give up cinemas?
In this same interview, James Cameron affirms at the same time that he is open to making a feature film for the world of SVOD. He even thinks that this new form will allow him to go to the end of his ideas, to make longer films. In other words, not to be forced to delete a whole section of the scenario.
I’ve always written more than you can fit into a conventional movie, and I don’t like interesting character developments being cut, either during scriptwriting or post-production. . james cameron
Although Avatar: The Waterway already lasts over three hours, note that almost 30-40 minutes of the film have been cut, which, of course, displeases James Cameron.
For James Cameron, streaming would also be an opportunity to relaunch the Alita: Battle Angel license, a project he established with Robert Rodriguez but which did not have the expected success.
I certainly don’t lack ideas, and I like working with other filmmakers, like I did with Robert Rodriguez on Alita: Battle Angel. The movie didn’t make enough money to keep everyone grinning from ear to ear, but we could revisit that license…we hope so anyway. james cameron
