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Americans consumed 5 or more servings of KitKat in 2020: Statista.
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The new campaign has generated more than 4 million views on TikTok.
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Kourtney Kardashian opened the debate on how to eat the iconic chocolate.
Artificial Intelligence (AI) is in trend and has remained in the conversation among users of social networks for several days. On Twitter, threads of tools or applications that allow you to use it are even shared.
KitKat is one of the brands that has used AI to carry out its advertising This time from Wunder Thompson, an Australian company that bills itself as “part creative agency, part consultancy and part technology company, our experts provide inspiration across the entire brand and customer experience.”
The campaign titled “What difference does a break make?” (What difference does a break make?) was launched on April 4 and according to Wunder data has generated 4.3 million views on TikTok, in addition to 70 thousand votes in a Twitter poll asking consumers about who It is his way of eating this iconic chocolate.
How is the new KitKat campaign?
some were made slogans for the campaign as ” Write a KitKat ad the way Gen Z speaks (Write a KitKat ad the way Gen Z talks)”; ” Write a KitKat ad about gamers (Write a KitKat ad about the players)” and ” Write a KitKat ad about the Latest Trends (Write a KitKat ad about the latest trends).”
It should be noted that the creator company said that the challenge was to find new ways for KitKat to interact with its audience, Taking this idea as a basis to create the campaign, they were inspired by the intense reactions that people had about the strange ways of eating the snack due to its shape that seems to have a predetermined form of consumption. In addition, a video tutorial shared by the celebrity Kourtney Kardashian was taken as a reference, which gives a six-step method to ingest the chocolate.
Therefore, the campaign refers specifically to the way of eating a KitKat and with the help of AI create images of people from Generation Z that appear to be real.
In conclusion, the new advertising campaign seeks to increase sales by generating conversations about how to eat the iconic chocolate. According to Statista, 11.55 million Americans consumed five or more servings in 2020, making it a favorite.
Brands that have used AI for advertising
In addition to Nestlé, owner of KitKat, other World-renowned brands have opted to create advertising with Artificial Intelligence. These are some examples:
Stradivarius: The brand belonging to the Inditex textile group unveiled its new Spring/Summer 2023 collection created only with AI, which is called “Reinterpreted”. Some models were also designed with the help of technology.
Coca Cola : Launched a contest called Creating Real Magic! so that through an AI platform combined the production of GPT-4 text and the creation of images from Dall-E descriptions, original works of art can be created. The soft drink company gave the opportunity for its iconic elements such as Santa Claus and the Polar Bear to be used.
Burger King: The fast food company shared through its Colombian Instagram account a compilation of images where works made with AI of the brand’s star products are observed, such as apple pie, King chicken and hamburger with flames that it is customary to see in their commercials.
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