Laika, the app and store online pet products, launched Besties and Tru Nature to the Mexican marketits own brands of croquettes for dogs made to provide quality food.
Besties is produced 100 percent in Mexico, with the aim of provide quality food at an affordable price for Mexican families. While True Nature are croquettes made with real protein whose objective is to lengthen and improve the quality of life of our dogs.
“With Besties we want to guarantee the price and availability of the product, preventing pets from making forced food transitions, through a guaranteed formula that is equal to imported brands. We are pet lovers and we want to provide them with the best quality products, also thinking about the pocket of our customers”, as mentioned by Tulio Jimenez, founder and COO of Laika Mascotas.
Laika had a growth of 300 percent at the LATAM level in 2022positioning Mexico in second place in Latin America, after Brazil.
They launch “The Greatest Guide”, a new platform that leads foodies to connect with 8,000 street cooks in the country. Created by Bimbo, the world’s largest bakery company, with the aim of promoting these thousands of entrepreneurs.
“For us, our customers are business partners, they are a vital part of the brand, and our ‘Great Guide to Hot Dogs and Hamburgers’ proves it,” said Gabriela Mendoza, Bimbo Buns & Rolls Brand Manager.
This new platform includes a digital map supported by Google that shows the way to delicacies like El Chapulín Colorado or La Hipócrita, with ingredients ranging from grasshoppers to Takis and Macha sauce.
The campaign was conceived from Vector B, an IPG unit tailored for Bimbo México comprising McCann México, FCB México and Mediabrands; and McCann Worldgroup Agency Performance Art.
Danone Group is a company whose corporate vision is inspired by a double purpose, in which business and social objectives go hand in hand. This dual commitment has led Danone to create Rich and nutritious products that, in addition to providing health, contribute to promoting well-being in Mexican children.
For Danone, taking care of the health of Mexican families and the well-being of children is part of its main commitment; For this reason, more than 25 years ago, it became a pioneer company in creating a social campaign in which it invites its consumers to join the fight against childhood cancer in Mexico in conjunction with Casa de la Amistad.
“At Danone we are motivated by health care. By choosing any of our products, in addition to bringing good and healthy nutrition to your family, you also contribute to recovering more smiles from the children at Casa de la Amistad Para Niños con Cáncer IAP; institution with which we have collaborated for more than 25 years, to transform the lives of thousands of children who suffer from this disease. In these almost 3 decades we have donated more than $204 million pesos to this institution, which translates into thousands of comprehensive cancer treatments”, commented Luis García, Commercial VP of Grupo Danone.
