ANSWERED. Luis Guillermo CamachoLatina content and programming manager, decided to talk to Trome and respond to Magaly Medina for his criticism of the San Felipe channel when the Qatar 2022 World Cup was broadcast. For the businessman, the corresponding matches were broadcast and it was successful.
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“I don’t care what the lady says. We broadcast a World Cup and it was hugely successful, we had impressive ratings. We do not move by what a television host says, we move with what the audience requests, “he made it clear.
In addition, Camacho reiterated that Latina works to make a value proposition and not for the rating points they can earn. He expressed that they do not lead the audience, however, that is not why they will turn off the signal and stop broadcasting.
“Our business is not to fill ourselves with ratings, but to be able to sell it. Our programs are sold because they are cleanwhat there is is a logic from many years ago that if it does not have a rating it is a bad program, who said that?
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LATINA MANAGER DEFENDS HER CONTENT
At another time, Luis Guillermo Camacho distanced himself from entertainment programs that generate “morbidity” on the screens just to gain ratings. He specified that Latina is a clean channel, where nobody wants to hurt anyone.
“Is a channel that does not want to destroy families, where it is not criticized if you have more or less weight, if you put something else on your cheek that is not. Here we have clean, healthy television, we make positive entertainment… The show program can exist, but it depends on how you approach it. We give it an informative approach like other countries do. Here for some reason they like morbidity more than information and we are not going to make morbidity, “he said.
