Levi’s jeans and other company apparel Levi Strauss and Co. are to be demonstrated in the future by models generated using artificial intelligence. Computer-generated instead of real models are to be developed together with the start-up founded in Amsterdam in 2019 Lalaland.ai be created like it in a press release.
“Art and Science”
“AI can never replace human models for us, but we look forward to them potential skillswho gave us this for the customer experience provides,” says Amy Gershkoff Bolles, responsible for new technologies at Levi Strauss and Co. “We see fashion as well as technology as art and science and we are excited to work together with Lalaland.ai.”
Diversity without real people
By being able to show off garments to a wide range of AI models in the future, the company wants to promote diversity. How Engadget critically notesartificial models give the appearance of diversity, while the company effort gets rid ofto hire real people of different builds, ages, heights and skin tones as models.
Levi Strauss and Co. is in the process of 800 jobs to be cut and thus laying off almost 20 percent of its workforce. This is part of a restructuring plan that aims to save $75 million to $100 million annually.
