Linda Yaccarino was chosen by Elon Musk to replace him as CEO of Twitter. The new president was hired with the mission of restoring the platform’s image, attracting partnerships and generating profit for the social network.
The executive must work together with Musk to transform Passarinho Azul into the X platform, a “superapp” that will bring together dozens of features in one place. But is Yaccarino the right person for this role?
Who is Linda Yaccarino?
Linda Yaccarino is a marketing professional graduated from the Liberal Arts and Telecommunications course at Pennsylvania State University in 1985. She has already received the Alumni Fellow Award, an award given by the institution to outstanding alumni in their fields.
The executive was vice president and director of Sales, Marketing and Acquisitions Operations at the Turner group. This position was held for almost 20 years, between 1992 and 2011. Shortly thereafter, she was hired to join the NBCUniversal media conglomerate.
At NBC, he arrived with the mission of leading the global advertising and partnerships team. She served in the role of President until the morning of May 12, 2023.
Hours after his departure, people understood why: Elon Musk’s announcement. Few knew about the relationship between the duo, so many people were surprised by Yaccarino’s choice.
On the personal side, she describes herself as a “highly sought-after, collaborative and advisory professional” as well as “a committed and unifying agent of change” within her industry.
What are Linda Yaccarino’s achievements?
Yaccarino is a professional with almost 40 years of experience in marketing, partnerships and sales, which makes her an interesting name for the current Twitter moment. The only difference between what she has done so far and what she should do at the head of Twitter is the niche she works in: from TV to social networks.
During her time at NBCUniversal, the new CEO of Twitter entered into partnerships with major companies such as Apple, Google, Snapchat, BuzzFeed and Twitter itself. That would have generated more than $100 billion in ad sales for the media conglomerate.
Linda led a team of 2,000 who worked to monetize the company’s networks, digital and streaming platforms, as well as forge distribution and commerce partnerships and customer relationships. Her work, according to NBCUniversal itself, would have had a positive economic impact on all sectors of the company.
