ANDis available ‘Give him a champion’, a joint project between MARCA and Hypercast Universe, the company specialized in the production and distribution of branded podcasts. The project is already available on different platforms.
‘Dale Campen’ is an audio content that deals with mythical celebrations of the king of sports, soccer. It will be one more example of the evolution of the podcast in Spain and worldwide, towards this specific narrative. ‘Let’s go champion’ Gather and recount iconic celebrations in soccer history.
Sometimes, the celebration manages to magically surpass the goal that originated it. As for a gladiator, it is a ritual, a ‘performance’, a liberating act. Each celebration is a story of conflicts, obstacles, sweat and fatigue that ‘Dale Campen’ moves through the four episodes of it.
Some of the podcast episodes, which will be hosted by Radio MARCA journalist Jos Rodrguez, are:
–Eggswith Cholo Simeone
–Super Marioaka Mario Balotelli
–The dance of realityby Diego Montiel
–Cockroachone of the most grotesque celebrations in the history of the Spanish League.
A booming format
Podcasts are playing a key role in digital communication since they generate an intimate relationship with listeners, one of closeness and trust. Which offers marketers the opportunity to lead a community authentically and effectively, uniting brands and consumers who share values and interests.
“We are delighted with this collaboration with MARCA, which will give us great exposure and visibility. The podcast is a very revolutionary format that ensures real listeners and certified downloads,” he says. Crescenzo Abbate, Hypercast Director of Operations.
“For the MARCA Universe, this work with Hypercast represents a strategic alliance. We have been betting on the world of podcasts since 2018 and, thanks to ‘Dale Campen’, we think we can further expand our audience with an original series of episodes that touch on related topics with the king of sports from another point of view”, comments Juan Ignacio Gallardo, director of MARCA.‘Dale Campen’ It is already available on different platforms.
You can now listen to ‘Dale Campen’ on ivoox, Spotify, Apple Podcasts and Amazon Music.
Synopsis of the four episodes of ‘Dale Campen’
EGGS
Cholo Simeone, in his way of facing life and every game as a coach, puts his soul into it, but not only that. Sometimes something else is needed, something that he loves to show his fans: the eggs.
SUPER MARIO
Mario Balotelli, aka SuperMario, has had a checkered career. His character has often caused her quite a bit of trouble. One day, however, he was able to redeem himself before the entire world with one of the most beautiful games of his career: showing off his muscles.
THE DANCE OF REALITY BY DIEGO MONTIEL
What has been the most important goal of your career? We have often heard this question from footballers. Diego Montiel’s answer is almost taken for granted: the last penalty in the 2022 World Cup final.
COCKROACH
Put a group of Brazilian players in the most successful club in soccer history and you will see great things. In the game and in the joy. This is the story of La Cucaracha, one of the most grotesque celebrations in the history of the Spanish League.
You can now listen to ‘Dale Campen’ on ivoox, Spotify, Apple Podcasts and Amazon Music.
