After twenty years at the top of the world box office, Marvel superheroes still have a bright future ahead of them. It is in any case the prognosis of Kevin Feige.
Superhero movies have a bright future ahead of them. This is in any case what predicts Kevin Feige, president of Marvel Studios. After fifteen years during which the boxes at the world box office have been chained, he does not see the enthusiasm of the public drying up in the near future:
“I’ve been with Marvel Studios for 22 years, and most of the employees have been there for at least a decade,” he told the podcast’The Movie Business Podcast‘, as relays ‘variety‘.
“Since maybe my second year in the house, people have been asking, ‘How long is this going to be? Is this comic book movie fad going to end?’.”
“I didn’t really understand the question,” he continues. “For me, it was like asking, ‘How many more movies based on a novel are you going to be able to make?’ after the release of Gone with the wind (…) You would never ask that question, because most people instinctively understand that a book can be about anything. A novel can tell any type of story. It all depends on the story you’re transposing. People who don’t read comics don’t understand it’s the same thing.”
“80 years of exciting stories”
Since the early 2000s, Marvel Studios has been bringing to the screen the adventures of comic book heroes from the publishing house of the same name, launched in 1939. Licenses owned by the company include Iron Manthem X-Men, Black Panther, Thor, Hulk, Captain Americaall of the avengers…
Owned by Disney since 2009, Marvel Studios is also multiplying the television series, available on the Disney+ streaming platform. Notably Wanda Vision, Loki, Hawkeye or Moon Knight. A box regularly pointed the finger. In 2019, Martin Scorsese said that Marvel movies were “not cinema”. In 2021, it was Denis Villeneuve who regretted that these feature films had “transformed us into zombies”.
“There are 80 years of exciting, moving and groundbreaking stories that have been told in Marvel comics, and it’s a great privilege to be able to adapt them,” concludes Kevin Feige.
The commercial success of these productions, so far, is undeniable: Black Panther: Wakanda Forverthe latest of the studios, is approaching 900 million dollars in revenue worldwide. Avengers: Endgameunveiled in 2019, even briefly held the title of greatest cinematic success in history beforeAvatar does not regain first place, thanks to a release in China.
