Meta is following Twitter’s lead by launching paid certification on Facebook and Instagram. Mark Zuckerberg announced the arrival of a paid subscription at $ 14.99 per month on iOS which notably allows you to unlock the certification badge.
Mark Zuckerberg, the CEO of Meta, has just announced the launch of a paid subscription called “Meta Verified”. This subscription allows you to have your account certified Facebook And instagram with the famous certification badge. This obviously brings to mind Twitter Blue, Twitter’s subscription that unlocks the certification blue badge for $8 a month.
So far, Twitter Blue has not met with the expected success. Subscription is even a complete failure with only 0.2% of monthly users in the United States subscribing. That didn’t stop Meta from launching a similar subscription, though. Moreover, Meta would have expected a new wave of layoffs in March.
Certification of Facebook and Instagram accounts will cost $11.99/month on the web and $14.99/month on iOS
Mark Zuckerberg explained that Meta Verified subscribers will take advantage of the certification badge by verifying their account with “ government ID “. They will also have additional protection against identity theft and direct access to customer support.
Meta Verified will cost $11.99 per month on web and $14.99 per month on iOS. The price difference is Apple’s 30% commission on iOS apps. Meta, however, did not specify when the subscription can be purchased from Facebook’s Android app or Instagram.
In addition, Meta’s paid subscription will be launched first this week in Australia and New Zealand. Mark Zuckerberg has promised that the subscription will soon be available in other countries, but we don’t have any more details yet. No launch date has not been communicated at this time.
According to the CEO of Meta, the paid subscription ” aims to increase the authenticity and security of our services “. This is the first time that Facebook and Instagram users will be able to have a certification badge without being a public figure or meet certain notoriety criteria. Moreover, Twitter has also launched a second certification badge awarded to official companies.
Source : 9to5Mac
