The American giant had entered into a partnership in 2019 with OpenAI, the creators of the famous chatbot.

It was an open secret. This Tuesday, Microsoft announced that its Bing search engine will be equipped with ChatGPT technology, designed by the American startup OpenAI.

For Microsoft, this expected movement must be a way of countering Google’s almost total monopoly on Internet research, by providing answers generated by artificial intelligence. In practice, an improved version of ChatGPT will be used to improve Bing.

The new version of Bing
The new version of Bing © Microsoft

Concretely, the idea is to have much more precise and detailed answers such as for example a vacation itinerary for a specific destination. The system developed for Microsoft has been dubbed Prometheus and will be “much more powerful” than ChatGPT.

Beyond the search function, the entire Edge browser will be optimized with great AI blows, a real “co-pilot” for multiple operations: writing texts, summarizing documents, comparing content…

Countering Google

Microsoft had signed a partnership with OpenAI in 2019 to use the startup’s tools. The integration of ChatGPT to the Bing search engine was already announced by the American press for several weeks.

The arrival of generative artificial intelligence has been a real earthquake in the tech world, forcing Google to react: the competitor has also announced the arrival of a chatbot in the coming weeks. “The race starts today” launched Satya Nadella, the boss of Microsoft.

This new version of Bing will be deployed in the coming weeks.

Thomas Le Roy Journalist BFM Business

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