While technology continues to evolve, artificial intelligence is becoming more common in all walks of life. In this scenario, the business world is no exception.
Artificial intelligence offers companies vast advantages, from greater efficiency when it comes to their operational activities, to better customer service.
It is that although AI tools have been around for a long time, its use is becoming more common thanks to its effectiveness.
100% operational companies, firms dedicated to finance and even marketing and advertising agencies use them for some of their activities, with greater or lesser success, but with great future.
In this regard, AI-based tools are used to create hyper-targeted advertising that can effectively reach customers.
These tools can analyze customer data to determine the best placement for ads, as well as the best times to show them. Additionally, AI can be used to automatically adjust ad campaigns as customer preferences and behaviors change.
In advertising, some agencies are using AI to streamline creative processes. It is that, although with limitations, the tools driven by these developments can generate creative ideas for campaigns based on data and customer trends. This helps businesses create campaigns that are more likely to generate positive results.
Microsoft: they will see OpenAI even in the soup
Microsoft, for several years now, has been seeking to lead the development of artificial intelligence tools among large companies.
In this line is the decision of the firm founded by Bill Gates of invest billions of dollars in OpenAI, one of the leading companies in the sector.
But the unbridled advance in all that is artificial intelligence by Microsoft was confirmed this Tuesday at the World Economic Forum that takes place this week in Davos, Switzerland, by the company’s CEO, Satya Nadella.
In a panel organized by The Wall Street JournalNadella said that Microsoft plans to incorporate AI tools, such as ChatGPT, in all their products and make them available as platforms for other companies to develop.
Nadella said his company will “move quickly” to commercialize tools from OpenAI, the research lab behind the ChatGPT chatbot, as well as the Dall-E 2 image generator, which converts language prompts into images, he posts. wsj.
Nadella also said that the goal is to make Azure (its cloud computing) “the place for anyone who thinks about AI”, both for companies and end users.
OpenAI is in talks to sell shares in an IPO that would value the company at about $29 billion.
When asked about the impact of these tools in The Wall Street Journal, organizer of the forum, Nadella replied: “I think they will be able to write great articles in the future by relying on GPT.”
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