The fact that Netflix is the pioneer in the streaming business means that it has a lot of advantage over its competitors, in terms of subscriber base and technological expertise. Like her, Spotify was also the first music streaming platform, which makes it stand out from competitors like Apple Music, Deezer, YouTube Music and many others.
According to data from ComScore, collected between February 2022 and February 2023, among video streams, Netflix is the leader in hits (desktop + mobile), with an average of 50 million unique visitors per month. In the audio segment, Spotify remains in the lead of unique users per month with each user an average of 13h26 minutes of audio per month on the platform.
Netflix also leads in interactions on major social networks with 85 million interactions and more than 1,000 content posted with 82,000 shares per post in 2023.
Despite the high number of hits, Spotify lags behind the Sua Música website, which focuses on popular music from the Northeast region, in interactions on social networks between audio streams. The subjects that most engaged these users were Online Media, Publishing and Travel & Leisure.
In an overview of the streaming market, between January and April 2023, the term podcast had more than 14 million mentions on the Facebook, Instagram and Twitter networks. The post with the most engagement occurred on the profile of influencer Virginia Fonseca when participating in the Forbes Brasil podcast.
Furthermore, for 45% of internet users in Brazil, video streaming has changed the way they watch television. 30% of these users agree that they watch more television than before because of streaming. Among the three main video streaming platforms in the country, unique visitors are mostly divided between classes A, B and C.
And you, do you intend to continue subscribing to Netflix even after the changes?
