in the week where Netflix is in the crosshairs for your new password policy, a new controversy is added. The platform promotes a Japanese anime short film where the Artificial intelligence replaces human artists.
And more: the justification that Netflix uses for the fact It is outrageous.
Netflix and Wit Studio released the short The Dog & The Boy, where it shows the story of a boy who discovers a robotic dog before a tragedy separates them.
So far, all good.
Netflix’s argument for using AI in The Dog & The Boy
The problem is that it was used Artificial intelligence to create the funds of the short, instead of human digital artists. Netflix’s argument, as published on its Twitter account in Japan, is “the labor shortage” in the anime industry.
“It is an experimental effort to help the anime industry,” says the company in your blog. “We hope that this initiative contributes to the realization of a flexible animation production process through proper support for creators using the latest technology.”
Netflix アニメ ・ クリエイターズ ベース ベース × 技術 開発 の rinna 株式 会社 × Wit Studio による 共同 プロジェクト 『犬 と 少年』 の ショート ムービー。。。。。。。。。。。。。。。。。。。。。。。。
人手 不足 アニメ 業界 を 補助 する 実験 な 取り組み とし て 、 3 分間 の 全 カット の 背景 に 画像 生成 技術 技術 を 活用！ pic.twitter.com/GYuWONSqlJ
—Netflix Japan |ネットフリックス (@NetflixJP) January 31, 2023
As Netflix’s chief anime producer explains, Daiki Sakurai, “if creators can choose a suitable production method for their work without being bound by a fixed production method, they will have a wider range.”
Added to this is the issue of credits. In them they appear “AI (+Human)” as co-creators of The Dog & The Boy background, sending to the background to the people behind that work.
This is what Master Miyazaki said about Artificial Intelligence for art
At the time, Hayao Miyazaki, award-winning co-founder Studio Ghibli, criticized the use of Artificial Intelligence for art, calling it “an insult to life itself.”
Miyazaki is behind titles like Spirited Away, Princess Mononole, My Neighbor Totoro, Howl no Ugoku Shiro, and Gake no ue no Ponyo.
Received in 2014 an honorary Oscar for lifetime achievement, while Studio Ghibli got another for Most Outstanding Animated Film Production, thanks to Spirited Away.
During a presentation of art made by AI, Miyazaki stated: “I am very upset. If you really want to do grotesque themes, do it. I would never want to incorporate this type of technology into my work. I feel like it’s an insult to life itself.”
Master Miyazaki added: “I feel like we are getting closer to the end of time. Humans are losing faith in ourselves.”
