Several specialists have spotted that Netflix is promoting the Essential formula with advertisements. To find the ad-free option, you have to dig a little bit! Is the streaming giant secretly pushing new subscribers to its ad-supported subscription?
With more and more subscriptions on the market, Netflix must take action to stop the financial bleeding. The streaming giant is ending account sharing and has launched a new Essential formula with ads. But contrary to what the company claims, Netflix strongly encourages subscription.
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The ad-free formula becomes (very) discreet
Netflix encourages subscribers to subscribe to the basic formula with advertisements according to several streaming specialists. As a reminder, there are three paid formulas and recently, a less expensive subscription but with advertising – 5 minutes for an hour of viewing.
But if you go to the page to open a new account, surprise. The Essential plan without ads is no longer displayed by default. It is the one with advertisements that takes its place, which secretly pushes users to subscribe to it.
To find the basic formula without advertisements, click below on: “VWant more options? See all offers “. A text, it must be admitted, quite small. New subscribers who do not necessarily know the different subscriptions can be fooled.
Knowing that many users are satisfied with the 720p of the basic formula, pushing them to ads seems thoughtful. With the rising cost of living, not everyone is necessarily turning to Standard (1080p at 13.49 euros) or Premium (4K+HDR at 17.99 euros) subscriptions. Some may want to be ad-free, but for them, you’ll have to dig a little deeper.
The other theory it’s that Netflix thinks the consumer interest is in the format with ads. As mentioned above, in the midst of a major economic crisis, some viewers are willing to pay less in exchange for advertisements.
In any case, that the two versions of the Essential formula are not displayed by default has something to ask.
