• the platform of Netflix It has become a very important means of communication for the distribution of content such as series and movies.

  • Netflix is a highly valued brand in the media market.

  • As Netflix Large competitors have been defined in the streaming market, thanks to the habits that have been defined in the audiences.

And user of Netflix noticed a stowaway that appeared in his account within the platform and by displaying it on TikToknot only did his testimony go viral, he also gave an account of how important streaming has become for audiences and how a business profile can be built from major activities in the market.

These habits have become an indispensable resource to understand the content market today, where we have seen a very interesting phenomenon and it is the one that has to do with insights Like the identified by State of Video & Connected TV Survey.

Within this study it was discovered that 48 percent of the interviewed audiences turned to streaming because they could consume stories at any time. 24 percent said they did it because the app experience was great.

Stowaway on Netflix account

With more than one million 200 thousand reproductions, Saúl Díaz (@saul_dt, TikTok) gave an account of how he discovered a profile that he does not recognize in his Netflix account with the avatar Beckham and he realized an atypical behavior in the consumption of content and that is that in his “Continue Watchig” or keep watching, he realized that he sees so many things in just one week, ensuring that the person has made important progress in various series.

@saul_dt Let this person enjoy a little more or not? #netflix #free ♬ original sound – Saul Diaz

“I feel that he is afraid that they are going to take it away from him and then I want him to continue watching things, because he really wants to, so I’m going to leave it for a little while longer,” explained the Netflix user.

Said behavior that he revealed in a video, unleashed all kinds of comments, from users who recognized him to “see the positive side. An extra profile is created so as not to affect the history of already created profiles”.

“Closer has already seen what good taste Beckham has, I think even better than the account holder,” another user commented.

As in the case reported by a Netflix user, we have learned of interesting anecdotes told by users of streaming platforms, which allow us to understand the behavior of audiences.

An example of this last sentence was given by a tiktoker who revealed a continuity error in the “The Last of Us” series, where they pointed out to HBO Max the flaw in the plot.

Everything happened in a scene from episode six that is entitled “Kinship”, where we see Joel and Ellie in the middle of a forest, where Pedro Pascal is caught tying his shoe with tape from left to right, while in the continuity of this scene appears doing the same but from right to left, which shows that there was a cut and when resuming the scene the actor made a mistake in keeping the sequence as he had originally carried it out.

“Chale band, did anyone see the error in The LAst of Us series? What up! No, HBO you spoiled the series for me ”, quotes the message published by eduaralanplum.

These cases show us how important streaming is today and how, by allowing creative habits, practices of interest to audiences have been defined.

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