Based on the change in leadership that countries like the United States, Japan and Germany have had in the Automotive industry Since 1910, China has been aiming for a future in which technology, intelligence and personalization will lead them to dominate the 80 million units that are expected to be sold worldwide by 2020.
Thus Cherrywithin the framework of shanghai auto showlaunched the brands omoda and jaecoowhich add up to jetour and exeed in your conglomerate.
omoda
Although the Omoda 5 is already on the market, which since its launch has been a sales success, with more than 10,000 placements in the first month of its presence in some of the markets it reached, it will now become a brand whose The main value will be to combine technology and lifestyle, targeting younger customers whose reality is in a meta-universe.
According to Steve Eum, General Manager of Design, Development and Research, Omoda is composed of the letter O which represents a vigorous and optimistic attitude as well as the element of oxygen, which is essential for life, and FASHION, the root of Modernity, meaning of a modern lifestyle. It also emphasizes the power of the product with a stunning appearance and high technology.
Omoda, who already has participation in the SUV A segment with the C5, will also have it with the C3 in the SUV A0, in addition, the electric versions for the C5 will arrive, which will be called Omoda EV. The O5 sedan and its sporty S5 version with combustion engines and plug-in hybrid are also a fact.
jaecoo
“It represents a new brand that promotes the good things in life and high quality. It is a call to return to life pure and simple. This is how Chris Rhoades, Head of Design at Jaecoo Europe, described it.
His name is composed of Jäger, (Jaeger), which means hunter in German. He symbolizes speed, agility, savagery, and passion. And for Cool, which symbolizes style, appreciation for the good life and a sense of upper class.
From this brand we already know the J5 and J7, SUVs that will arrive in Mexico but the J5 will also be presented later for the A segment.
It will have new platforms for electric vehicles, with autonomy ranges of 500 and 700 kilometers as well as one with an extended range of 1,500 kilometers, to which will be added a hybrid with more than 450 kilometers of autonomy and two Plug In Hybrids of 145 kW and 150 kW.
For its part, Omoda C5 EV will have a range of 450 kilometers, a power of 165 kW and a battery with a capacity of 61 kWh. It is also the first Chinese car to have 5 stars from all evaluation organizations such as Euro NCAP, Latin NCAP as well as the newly Chinese Asean NCAP.
Finally, Mr. Zhang Guibing, Strategy Director for the Omoda and Jaecoo brands, said that the objective of both manufacturers will be to reach 1 million 400 thousand units sold by the year 2030.
