Ogilvy announced today that Rafael Reina has been appointed Chief Creative Officer of Ogilvy Mexico and Miami. In his new position, Rafael will be responsible for defining and executing the creative strategy for both markets. The arrival of Rafael Reina reaffirms Ogilvy’s commitment to continue developing its leadership in the region, with the best creative talent and capabilities to provide business solutions to its clients. Rafael will report to Verónica Hernández, CEO of Ogilvy Mexico & Miami.
Liz Taylor, Global Chief Creative Officer de Ogilvy said: “Rafa is a brilliant professional and thoughtful leader who has an outstanding track record of producing innovative creative ideas at the intersection of culture and technology. He led our creative team in Puerto Rico for the past several years, and he not only had an impact on our clients’ businesses, but also boosted the industry. We are proud that he is writing another chapter of his career with us at Ogilvy, and we know that he will lead our Mexico and Miami offices into a new era of creative excellence.”
For his part, raphael queen added: “I am very excited to join Ogilvy Mexico and Miami. I am not only in love with the creative capacity of the teams, but also with the opportunity to create campaigns that can transcend borders of all kinds. Creativity is not a department; It’s a way to be. For me, Ogilvy’s Borderless Creativity is about democratizing talent and opportunity for people in any field to contribute – people who are hungry to learn, explore and understand our clients’ businesses from different angles.”
For the new CCO of Ogilvy México & Miami, there are 4 points that are the key to success in this business and that he will have as his main goals in his new position: “talent, integration, customer-focused attention, and understanding of game changers since technology and innovation are fundamental to
any work team.
Verónica Hernández, CEO of Ogilvy Mexico & Miami, commented: “We are very proud that Rafa Reina joins our team, to continue promoting our creative offer in Mexico and Miami. Rafa brings an innovative and digital-focused mindset that I am sure will lead us to ideas that will create an incredible impact for our clients and society. I can’t wait to see what a great job Rafa and our talented teams in both markets will do together.”
Ogilvy recently achieved the number 1 position in WARC’s “Creative 100” as the most awarded creative agency network in Latin America and worldwide. Rafael played a key role in that success from his role as CCO of Ogilvy’s Puerto Rico office. There he helped transform the agency with innovative and impactful ideas for clients at the intersection of creativity, data and technology.
For nearly two decades, Rafael has held positions at agencies including Publicis, Leo Burnett, Proximity, and Digitas. Rafael’s fascination with technology and passion for creativity was evident early in his career, as he served as an art director for a software and video game development agency. He has collaborated with important brands such as Burger King, Direct TV, Falabella, Coca-Cola, AB InBev, Scotiabank, Kia Motors, Visa, Avianca, DHL, Pepsi, Special Olympics and the Red Cross, among others. His work has been recognized at major festivals, including Cannes Lions, New York Festival, Clio Awards, FIAP, London Festival, Effie, El Ojo de Iberoamérica, Youtube Awards and Webby Awards. He won the first Grand Prix in Cannes for Colombia, his homeland; and the first Gold in Mobile, among other several lions for Puerto Rico.
