MIAMI.- The music of rapper Sean “Diddy” Combs has been present on the radio for more than three decades. However, the accusations of sexual assault against him, as well as the recent raids on his properties by federal authorities for an investigation of sexual trafficking, have resulted in the producer’s catalog losing circulation in the radio.
hits like Cant Nobody Hold Me Down (1997) y Ill Be Missing You (1997), among other iconic pieces by the artist, are considered radio classics that have accumulated millions of listeners for years. streams.
According to data from Luminate, November 3 to 16, 2023, two weeks before the singer Cassie filed the lawsuit against him, the rapper accumulated 11,000 radio plays; that is, 23.3 million audience impressions. But in the two weeks after the accusations began, the platform reported that the music catalog had a drop of 28% which translates into 8,000 reproductions, which is equivalent to 17.3 million impressions and a decrease of 26%.
Effect on the radio
Since then, Diddy’s radio airplay has declined.
“In the most recent two-week period (March 15-28), her catalog tallied 1,000 views generating 4 million impressions. Compared to the two weeks before Cassie’s lawsuit was filed in November, that represents a drop of 88% in radio plays and a collapse of 83% in radio audience”, reports Billboard.
However, the data shows that it was between November 24 and 30 and December 1 to 7 that Diddy had a 41% drop in radio numbers, where he only registered 3,000 to 2,000 plays and an audience of 6. 9 million to 4.7 million.
These numbers relate to a second lawsuit that was filed against him by a woman whose identity remained anonymous, but who alleged that the man sexually assaulted and beat her.
Although the figures coincide with the holiday season, in which stations play Christmas classics, Billboard highlights that this is not common on R&B/hip-hop radio stations.
Plays on streaming
The files show that on the platforms straming The story is different, since the artist accumulated 6.7 million streams on-demand in the United States, the two weeks before Cassie’s lawsuit, which includes user-created content or UGC streams that are not taken into account in Billboard charts.
This estimate does not include the LP The Love Album: Off the Grid.
Two weeks after the filing of the complaint, it only had a decrease of 31%, which translates into 4.5 million.
While, after the raids, the streams They increased daily with a total of 930,000 views, and in the following days, between March 26 and 27, they achieved 1.28 million, an increase of 38%.
