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In Mexico, in 2021, the number of users of smartphones was approximately 84.4 million.
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The number of users with mobile devices is expected to exceed 95 million by 2025.
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According to data from StatCounter, Samsung is the mobile phone brand with the largest market share in Mexico.
In a context where Samsung, yesterday, presented its new Galaxy S23, a study has revealed that the centennials -Generation Z- today prefers “dumb phones”, that is, much simpler and, of course, cheaper cell phones. They choose, according to this research, the disconnection.
Today, in an era of hyperconnectivity and with the growing technological advance, mobile phones or smartphones They have become an indispensable tool to face the day to dayleaving aside one of its most essential elements: communication.
And it is that, currently, We are talking about a context in which, with the rise of social networks and, with them, that of content creators, having a smartphone high-end products is, without a doubt, essential for these new consumers who are looking to become creators.
Gone, probably, is that device through which users managed to communicate through calls and even text messages; Today, in short, we are talking about more complex tools that, in turn, offer even more diverse experiences.
In Mexico, for example, in 2021, the number of users of smartphones was approximately 84.4 million. In addition, it is expected that the number of users of these mobile devices will exceed 95 million in 2025, this, according to the study Statista Key Market Indicators.
Under this scenario, it should be noted that according to StatCounter dataSamsung is the mobile phone brand with the largest market share in Mexico.
Samsung launches the Galaxy S23, but centennials they prefer “dumb phones”
Yesterday, as is well known, Samsung presented its new Galaxy S23 series, the device with which it will undoubtedly compete with Apple and its next generation iPhone.
Within this new range of mobile devices, the South Korean brand, in addition to the Galaxy S23, launched the S23+ and S23 ULTRA, each with particular features and, of course, at a different price, but with a high level of technology to continue competing. in a market that, by its nature, invites you to be competitive.
We are talking about a new line of smartphones with prices ranging from 959 euros (19,539 Mexican pesos), 1,209 euros (24,630 Mexican pesos) and 1,409 euros (28,702 Mexican pesos) approximately, which provide a great experience in accessories, such as the camera, and other innovations.
However, in a market where smartphones continue to gain ground, there is a group of consumers centennials that, in a clear tendency for the “vintage”, they have begun to use the so-called “dumb phones”, that is, those old devices that did not have the connection levels that “smartphones” now offer. Furthermore, according to a study conducted by CNN BusinessGeneration Z appreciates its simple model and the fact that it allows them greater disconnection and, therefore, more privacy.
“The cell phone is no longer just a means of communication. It is increasingly difficult to consider the phone only as an electronic device. At the end of the day, you can already have all your personal information there,” says Adrián Castillo, Director of Product Marketing, Marketing Intelligence & Trade Marketing at Samsung Electronics México. “I believe that there is also a greater codependency and what is sought, perhaps, is a greater disconnection”, he points out.
Undoubtedly, mobile devices or smartphones they have come to change our lives radically; However, even through their social networks, generation Z has taken it upon themselves to publicize their preferences for those simpler devices.
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