Shenzhen Municipal People’s Government
Shenzhen, China (ots/PRNewswire)
A city with design genes, Shenzhen has experienced a thriving creative and design industry since being named a UNESCO City of Design in 2008. Over the past fifteen years, the megacity has evolved from the factory of the world to a hub of modernizing manufacturing and beyond to an international hub of innovation and creativity. “Shenzhen Design” is not only an important platform for the city’s industrial transformation and upgrading, but also has become a new growth engine for its high-quality economic development.
After years of construction and development, “Shenzhen Design” has become a major pioneer and leading player in Chinese industry with global visibility.
“City of Design” promotes the presence and reputation of the city
In the 1990s, with rapid urbanization and economic boom, and with “design” in its blood, the design industry in Shenzhen developed rapidly. The city took the lead in implementing the strategy of building a city through cultural development and proposed building a “City of Design” in 2003. In 2008, it was the first city in China to be awarded the title of “City of Design” by UNESCO.
In recent years, the Shenzhen City Party Committee and Shenzhen Municipal Government have taken numerous measures, such as policy support, industry advice and resource procurement, and spared no effort to support the innovative development of “Shenzhen Design”, which has led to remarkable results. At present, the city has 33,000 creative design service providers, over 30 listed design companies and more than 220,000 designers. The turnover of cultural creativity and design exceeds RMB 1 trillion, including graphic design, industrial design and design are leaders in the clothing, furniture and jewelry categories.
Today, Shenzhen has become a major city for young designers and a global design pioneer with a brilliant reputation as the “City of Design”.
“Shenzhen Design” gives new impetus to the acceleration and upgrading of the manufacturing industry
Shenzhen has always attached great importance to the innovation of industrial design and vigorously promoted its high-quality development. In 2012, Shenzhen introduced the first local industrial design guidelines in China. In the 11 years that have passed since then, the annual revenue from industrial design professional services has increased 12 times, which has a significant impact on improvement the quality and efficiency of the manufacturing industry.
Shenzhen has always provided a broad platform and development space for innovative design talents from around the world, promoting the integration of creative design and emerging industries.
“Shenzhen Design” illuminates the fashion industry to activate the vitality engine.
Shenzhen has become one of the most developed cities in China’s fashion industry and ranks among the top performers in overall economic performance. There are over 2,500 clothing companies in Shenzhen, of which more than 90% are independent brands. They account for over 60% market share in prime shopping malls in large and medium-sized cities across the country, with annual sales of nearly RMB 270 billion, accounting for 10% of the national total.
Behind the impressive numbers lies 40 years of rapid progress in Shenzhen’s fashion design industry. As one of the most representative high-end industries, the fashion industry is not only closely linked to manufacturing and service sectors, but also requires heavy investment in R&D and creativity to add extra value to the products.
The recently held Shenzhen Fashion Week is an important platform to promote the city’s image, set fashion trends, stimulate fashion consumption and promote industrial development, and showcases the city’s innovative characteristics and technological advantages. Shenzhen Fashion Week has always emphasized the combination of design and industrial value. In recent years, the trade fairs during Shenzhen Fashion Week have expanded with increasing commercial influence, which effectively improves the consumer experience, activates potential consumption, and highlights the brilliant charm of Shenzhen fashion.
After more than four decades of rapid development, Shenzhen has become a world-renowned high-tech city. Shenzhen has used urban design methods in key urban areas to create distinctive features, preserve its cultural heritage, and create a unique cityscape.
Fifteen years of development is a fruitful achievement and a new starting point for Shenzhen as a “City of Design”. “Shenzhen Design” is always searching and inexorably moving towards the future.
View original content: https://www.prnewswire.com/de/pressemitteilungen/shenzhen-design-befeuert-hochwertige-stadtentwicklung-301808735.html
Press contact:
Mrs. Ren,
Tel.: 86-10-63074558
Original content from: Shenzhen Municipal People’s Government, transmitted by news aktuell
