Culiacán, Sinaloa, April 11, 2023.- When publicizing the business training platform “Mujer en Potencia”, the Secretary of Economy, Javier Gaxiola Coppel, stressed that the purpose is to promote commercial and personal development and increase business sales of women entrepreneurs.
“This program is to convert businessmen and productive women into businesswomen, because from the moment they are selling something, a product or service they are businesswomen, this type of action that we do is so that there is more capacity to achieve faster than a business be business”, stressed
Before more than 250 entrepreneurs and businesswomen from Culiacán, Angostura, El Fuerte, Guasave, Mocorito, Navolato, San Ignacio, Mazatlán, Salvador Alvarado, El Rosario and Ahome, the Secretary of Economy affirmed that he was convinced that there is potential in women that not fully used.
“What we are doing is a necessary action for society culturally, economically and socially and for families; the empowered woman is a better partner, mother, and helps others grow,” she said.
“Mujer en Potencia” carried out by the Ministry of Economy in collaboration with Fundación Coppel is a training platform for Sinaloan women where they can receive fundamental training for business administration and also have access to rewards, it brings together women users of various programs such as Mujer Productiva, Incúbate, School Uniforms and Supplies, Red Fosin Microcredits and others.
The program will work through online training, totally free, where they will strengthen the topics of administration, finance, sales, marketing strategies and will be able to have greater control of their business inventories.
“Mujer en Potencia” works through a specialized online training landing page where you can take the courses for free. The platform has 81 lessons divided into 9 modules that cover 6 thematic axes in their entirety.
