The 57th edition of the NFL title game will take place in Glendale, Arizona on Sunday. The most anticipated TV event in the United States generates insane revenue every year.
The date is checked off in all United States calendars. The Super Bowl, for its 57th edition, takes place in Glendale, Arizona, on Sunday February 12. The cream of American football, this year’s NFL title game pits the Philadelphia Eagles against the Kansas City Chiefs. Beyond an unmissable sporting event, the Super Bowl has become a veritable economic superpower in the United States. Tickets, advertisements, viewers, the numbers are skyrocketing. And it doesn’t seem to be stopping anytime soon.
“The NFL and its Super Bowl are in a blue ocean, they are all aloneemphasizes Mickael Terrien, sports economist and professor of sports management at the University of Lausanne. They have an absolute monopoly. The Super Bowl is the biggest event in American football.” This 2023 edition will be no exception to the rule and is once again preparing to panic all the counters.
$3,000 minimum for a seat
The State Farm Stadium will most certainly be full. 72,000 spectators are expected Sunday at Glendale Stadium. To afford the privilege of experiencing the event in the stands, fans had to spend a minimum of 3,000 dollars (2,800 euros). The NFL controls the sale of official seats and reserves a part of them to the supporters of the two opposing teams, to League officials or to commercial partners.
The general public generally turns to the so-called “secondary” market to find resale tickets. A disrupted market dictated by demand. For comparison, the average ticket cost to attend the first Super Bowl in history in 1967 was around $12. A price considered too high by the public at the time…
Over 100 million viewers
The many fans who have not had the chance to obtain their ticket or who cannot afford it will not miss the match. According Nielsen, the world leader in audience analysis in the United States, the Super Bowl attracted more than 101 million viewers across the Atlantic in 2022. In 11 of the last 12 years, the audience has always reached or exceeded 100 million (99.9 million in 2020). In comments relayed by Sports Business Journal, Mike Mulvihill, executive vice president of official broadcaster Fox Sportsbelieves that the 2023 edition could break records given the strong television performances of the current NFL season: “The big events really worked out, which provides a backdrop of optimism.”
Could #SuperBowlLVII be the most-watched Super Bowl in history?
In this week’s #SBJwe look back at the @NFL‘s Super Bowl viewership numbers: https://t.co/vcDteKm28r pic.twitter.com/OJFMEbB4Xk
— Sports Business Journal (@SBJ) February 9, 2023
200,000 dollars per second of the advertising spot
For some viewers, the show does not reside in the sporting event itself. The real show is offered at the Super Bowl halftime, in particular thanks to unique advertisements. “The third reason for consuming the game in the United States is ads”, explains Mickael Terrien. This year, the average cost of a thirty-second advertising insert is six million dollars (5.6 million euros)or 200,000 dollars (187,300 euros) per second (ten times more than for the United States-England match at the World Cup in Qatar), as specified by Mark Evans, executive vice-president of the advertising department from Fox Sports, at Sports Business Journal [en anglais].
Some brands even pay up to seven million dollars (6.5 million euros). According to Mark Evans, never has so much money been spent on it. For the sports economist Michael Terrien, “it’s an investment that is not necessarily profitable at the moment T, but it is very interesting to negotiate with advertisers afterwards“.
0 dollar fee for Rihanna
Besides the famous advertisements, the half-time show will also be marked by a concert by the American star Rihanna, accompanied by the French DJ Snake. Normally, a performance by the famous singer would cost millions, especially since she will appear on stage after seven years of absence. But the Super Bowl is different. Its promotional impact is such that artists agree to perform… for free.
Madonna, Eminem, Katy Perry and all the other Super Bowl stars in recent years have gone unpaid. ” It will be a celebration, promised Rihanna during a press conference, Thursday, February 9. There are a lot of people taking part in the show, and part of the reason this show will be so amazing is because of them. I couldn’t have done it without them.” DJ Snake, he will ensure the atmosphere behind the turntables before the start of the match.
—Rihanna (@rihanna) September 25, 2022
20% of Americans intend to bet
50.4 million American adults, or about one in five people, are expected to bet on the meeting between the Eagles and the Chiefs – by combining online bets and those of contests between friends. This would represent 16 billion dollars (14 billion euros) in stakes, in other words more than double the estimate of the sums bet last year (7.1 billion euros), according to a survey published by theAmerican Gaming Association (AGA), trade group representing the US casino industry, Tuesday, February 7.
Compared with According to the AGA’s 2022 estimates, the number of bettors expected in 2023 is expected to increase by 61%. The NFL Title Game is organized for the first time in its history in a state where sports betting is legal. Banco for the Super Bowl!
