Each year, the National Center for Cinema and the Moving Image (CNC) publishes a report on the French video-on-demand market. This detailed balance sheet allows for example to know the streaming platforms most used by the French. And while the decline of video in physics has long put this part of the audiovisual industry in difficulty, the CNC reveals that it reached its all-time high in 2022.
Subscription video on demand drives the industry
The year that has just ended has been very complicated for cinemas, which are still struggling to find their pre-pandemic audience despite a notable rebound and a total of 152 million admissions. As we know, since the forced and repeated closures of dark rooms in 2020 and 2021, the public has turned to streaming platforms to continue to discover the latest audiovisual productions.
Since then, Netflix, Disney +, Amazon Prime Video and even MyCanal have become industry benchmarks for many viewers. As a direct consequence, the video market has been growing strongly for several years and has therefore just reached its all-time high. In 2022, all categories combined, video brought in more than 2.2 billion euros, including more than 1.7 billion for subscription video on demand alone.
Netflix stagnates, but remains at the top of the streaming platforms
It is Netflix that is doing well and remains essential in France. However, the CNC notes that the latter seems to be stagnating and is no longer progressing as quickly as before. Conversely, Amazon Prime Video and Disney +, respectively second and third streaming platform in France, saw their number of subscribers increase. In total, in 2022, Netflix has around 11 million subscribers (+6%), Amazon Prime Video has 7 million (+17%) and Disney + has managed to attract 4 million (+23%).
For the rest of the video market, we can note the continuous decline of the physical medium which lost another 4.3% for a turnover of 234.9 million euros, that is 75% less than it 10 years ago. On the other hand, the CNC shows that dematerialized rental and purchase services are progressing in 2022. Films and series therefore remain a safe bet for leisure in France, on the other hand the public seems to have indeed changed their consumption habits in the long term. .
