Success stories. At the intersection of Santa Rosa and Villegas avenues, in the callao, we find a curious and charismatic pirate preparing a forceful and spicy mixed cebiche in his street bar ‘La Caleta del Pirata’. under this suit is Fredy Ramirez Vite (66), who entered this gastronomic world almost 40 years ago when he opened a cebichería on Los Órganos beach (Piura). She participated in fairs like Mistura and, In a few weeks, he will return to the streets with his ‘Red Combi’ (the vehicle in which he sold cebiche long ago and for which he was considered the ‘father of Peruvian food trucks’). Learn about his entrepreneurship and success story.
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Señor Fredy, he is the father of the food trucks of Peru…
That’s what they told me at Mistura when I told them that in 1996 I started selling cebiche in my red van. Before the pandemic I bought another similar car, but since they closed everything I had to sell it and I was left with only the first one. I have refurbished it and it is almost ready to return to the ring… It will be the rebirth of the ‘Red Combi’, you’ll see (laughs).
Until the combi cebichera returns, it will continue here at its bar…
Sure, this bar was designed by my son, he is very creative. He was inspired by pirates and even he said to me: ‘Dad, why don’t you sell dressed as a pirate?’ I liked the idea and we did it. He took it upon himself to look for the eyepatch, the hat, and the saber.
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When people see it, they are amazed…
It is the novelty of the area, everyone wants to be served by the pirate, ha ha ha. Many say to me: ‘Hey pirate! A cebichon!’. They find me here from 10:30 in the morning until more or less 2 or 4 in the afternoon.
You have always cooked…
I opened a cevichería on Los Órganos beach (Piura) in 1985. I didn’t cook there, but I was very curious and wanted to learn. That’s how I was grabbing the good seasoning and now I myself am. I have a helper, but the customers want me to prepare and serve (laughs).
Who does the shopping?
I get up early and go to the fishing terminal because all my products are fresh.
He participated in fairs such as Mistura and, in a few weeks, he will return to the streets with his ‘Red Combi’. Photos: Cesar Bueno / Trome.
What do you think is your secret to success?
My seasoning and charisma. In addition, I always have topics of conversation and I know how to listen, many people want to tell their things and free themselves up a bit.
Do you plan on opening a store in the future?
I opened a cebichera bar on Avenida Colonial, but due to Metro works they closed the entire area and I also closed because no customers came in. Sometimes I think it was for the best because soon after the pandemic started. I would like to try again with a restaurant, but on Los Órganos beach (Piura), at sea everything is calmer, I would retire there.
Where do they find it?
Here in Callao and I am also in Facebook (The pirate bar of Callao).
Fredy Ramírez, the cebichero pirate. Photos: Cesar Bueno / Trome.
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