About ten years ago, thrift stores, flea markets and other second-hand platforms were full of Levi’s 501s. Mountains of jeans worn by boomers and hitherto shunned by new generations, obsessed with the slim fit. But the tide has turned: some vintage 501s are now untraceable! A comeback driven by millennials’ obsession with 1990s fashion and its timeless sobriety. And also, no doubt, by the “body positivism” movement, which aims to liberate the body from oppressive ultra-tight skinny jeans, in favor of looser shapes.
“The 501 is not dead, it lives with its time and the current appetite for vintage pays homage to it. Besides, it’s war on Vinted! » observes Gauthier Borsarello, artistic director at Fursac and founder of the vintage store Le Vif, in Paris.
Object of all desires: the Big E model, from a salvo dated between the 1960s and the beginning of the 1970s, designed in a canvas selvedge made on vintage American looms. They are identified by the letter “E”, in capital letters, on the red tabthe red label stamped Levi’s, sewn on the back. “The last one I managed to find cost me $2,000 and it’s not uncommon to see prices go up to $15,000 depending on the shade”adds the connoisseur.
Re/done, the Californian brand that gives a second life to Levi’s jeans
workers uniform
One hundred and fifty years later
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