The use of streaming audio has gone up a lot in the last decade, according to Statista, a platform specializing in data analysis and market and consumer statistics. In 2022 The Total revenue generated by music streaming services was $30.33 billion with 776.2 million users?? Furthermore, due to the pandemic, the popularity of podcasts has skyrocketed and, according to Megaphone, a company that belongs to Spotify, in 2021 was the year in which there was an explosion of content in the podcast format and this year there was a “diversification” of the characteristics of listeners.
Most Loved Digital Audio Streaming Platforms
According to Statista, in the US Amazon Music is leading the market, where 45% of people surveyed said they had used the streaming service in the last 12 months. However, when evaluating users of music streaming platforms in the United Kingdom (England), Spotify is the leader with 51%, but close behind is Amazon Music with 44%.
After Amazon Music and Spotify, the most used streaming platforms were Apple Music and YouTube Music. Both in the USA and in England, Apple’s service is more popular, with 40% in North America and 29% in the United Kingdom against 39% and 24% of Google’s streaming, of the respective services in the mentioned countries.
Statista analysts analyzed the data and said:
The disruptive impact of music streaming services like Spotify or Apple Music has not only won the fight against illegal distribution, but has also broken down all barriers and made accessing all types of music as easy as ever. In order to stand out, however, many service providers are starting to buck this trend by focusing on exclusivity, for example by pre-releasing new music or offering exclusive content such as concerts or podcasts.
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