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Instagram marketing spend skyrocketed in 2021.
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80 percent of marketers integrated photo and video sharing app into their digital marketing campaigns in 2021.
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Scams through social networks have skyrocketed in recent years.
With the increase in popularity of nets social, the number of scams on social networks is a reality and more and more people are suffering from deception. A young woman related how she was robbed of almost 5,000 pesos, because the scammers were smart enough to pose as her friend.
Instagram is one of the most popular social networking apps around the world, the photo and video platform has revolutionized the way people interact online. Since its launch in 2010, it has become a vital tool for companies, influencers and the users.
It is the most popular tool used by specialists in marketingaccording to Statista, almost 80 percent of professionals in this sector integrated the application to share photos and videos in their digital marketing campaigns in 2021. In fact, the investment in marketing the Instagram It skyrocketed in 2021, and given the platform’s huge impact and online reach, it’s no surprise that other companies are also leveraging the app to advertise in a space that’s mostly young people.
The paper of Instagram is very relevant in these times dominated by content creatorssince this platform could be considered as a public “introduction letter” of the creators.
The strategy known asmarketing de influencers” has been a complete success for companies that seek to position their brand with the help of the diffusion that certain creators have. Because of that, this trend will continue to be very present, since the idea is to promote a product or service organically. It should be noted that this not only applies to content creators as such, but also to public figures such as Kim Kardashian, Cristiano Ronaldo oh Messi, that they are among the most followed celebrities on Instagram, so they have a great reach and increase their income with paid collaborations on said platform.
They posed as her friend and thus scammed her on Instagram
A user named @Aisha Jones recounted how they posed as her friend to scam her through Instagram, where she lost about 5,000 pesos.
As he recounts, one day he entered the application, where he entertained himself by watching stories from his acquaintances, until he found in a story that her trusted friend was selling a 256 GB iPhone 13 Pro Max for 14 thousand, so she decided to contact her telling her that she was interested in buying the phone for sale. The creator of the video even negotiated so that they would leave the device for 13 thousand, they told her that it could be up to two payments, so the false sale was taken for granted.
Later, the user contacted her friend by phone to arrange the delivery, however, she was surprised when her friend told her that they had hacked And he didn’t know what he was talking about.
Faced with the situation, netizens even doubted whether their friend’s version was real or just faked the hack to be part of the scam.
@aishajonesb Transfers are accepted ? #storytime #scam #mexico #humor ♬ One Night Stand – Valeria Canavati
It is expected that this type of scam will continue to happen in the future, due to the great reach of social networks.
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