In its effort to continue innovating so that its customers enjoy different experiences when they visit the stores to make their purchases, Walmart Puerto Rico announced that in its printed shopper it will launch a variety of interactive content that customers can access through a QR code found in the cover of the product catalog.
To have this new experience with the Walmart shopper, customers must scan the QR code to download the application that will take them to videos, animations, messages and tips that will help them in their purchase decision.
“Walmart Puerto Rico continues to invest in modernizing stores and incorporating technological solutions that facilitate and make our customers’ visits more enjoyable, so in addition to accessible, easy and fast alternatives to obtain the products, we also offer them different experiences that add value and help them live better in a dynamic and fun way”, explained Viviana Mercado, Walmart Puerto Rico’s Senior Manager of Corporate Affairs, who added that the interactive shoppers will be for seasonal products.
The first interactive shopper, which will be published on Thursday, June 22, will be dedicated to the theme of back to school because it is “one of the most important times for Puerto Rican families, since it has to do with the education of the next generations.” ”, indicated Market.
“This first interactive shopper fills us with a lot of excitement and we are sure that our customers will enjoy it. We will continue looking for opportunities so that more and more consumers not only have quality products accessible at the best prices, but also that they leave pleased and satisfied when they visit our stores around the Island. Providing them with a pleasant, dynamic and different shopping experience is part of of the value that we add to our brand in gratitude for the loyalty of our customers,” said Cristina Santa María, Senior Manager of Retail Marketing at Walmart Puerto Rico.
With this new initiative, Walmart reaffirms its commitment to excellent service with Puerto Rican families so that they save more and live better because the shopper continues to be the most useful tool they have to plan their purchases, according to the Consumer Radiography study presented by MIDA in 2022. The interactive shopper will expand the advantages offered by the catalog because it has access to content that will provide ideas and suggestions for the selection of item purchases, in a fun way.
Along with the interactive shopper, Walmart Puerto Rico continues to expand advances in the digital area so that, together with other innovative services offered such as self checkout, Walmart Pay and Pickup, the shopping experience is easier and more pleasant.
