The most popular brands-proiezionidiborsa.it

Lyst has processed the data for the last quarter of 2022 and from these it is clear that consumers have changed their tastes. Goodbye Balenciaga and Nike because now the brands of the heart are others with a completely different style.

Change at the top of the list of consumer favorite brands. In town there are new brands, even if they aren’t that new, which are regaining popularity. But what will these magical beloved brands be?

In the past, the list of cool brands to wear was dominated by luxury and sportwear. Some were Italian, other American and other French brands, such as Balenciaga and Nike. Until recently these were the most desired brands, obviously each one for a different reason.

However, today fashion seems to have changed direction. Trends are different, society is changing and therefore even the most desired brands are changing. All that remains is to ask ourselves today which are the brands that everyone wants to wear.

But which are the most hype brands and which now everyone wants to wear?

Lyst has analyzed the data of the last quarter of 2022 and from these it emerges that at number one there is Prada. The Italian brand founded by Miuccia Prada, now designed by her and Raf Simons. Conceptual and intelligent brand today is the most desired of all, who knows maybe all this success in the end does not go against his image.

Prada shop in the Galleria Vittorio Emanuele in Milan

Prada shop in the Galleria Vittorio Emanuele in Milan

In second place we find instead Gucci which has been on the crest of a wave for some time. However, all that remains is to ask oneself whether after the departure of Alessandro Michele, this will still be the case or things will change. We will see Sabato De Sarno, new creative director of Gucci, what he will do.

After Gucci we find another Italian brand: Moncler. The down jacket brand is back in the limelight. Perhaps it will be partly because that type of jacket is back in fashion and partly perhaps because they are creating some super interesting collaborations.

The Moncler Logo

The Moncler-proiezionidiborsa.it Logo

After the top 3 brands

The list of brands continues and then we have brands Miu Miu, always from the Prada familythen we have Valentinebut also Bottega Veneta, Loewe, Dior, Dolce&Gabbana and Saint Laurent. The large number of Italian brands on the list immediately emerges. A great honor for local companies, for our Made in Italy and for our savoir faire. Italian fashion returns to shine in the world, surpassing French and American fashion. So here are the most desired brands.

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