What is the best selling car brand in Brazil in 2022?

The fight for the best-selling car brand in Brazil in 2022 had Fiat as the big winner. For the second consecutive year, the Italian automaker closed the period between January and December as champion, with 430,202 license plates registered among passenger cars and so-called light commercial vehicles.

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According to figures released by Fenabrave (National Federation of Automotive Vehicle Distribution), Fiat sales are equivalent to a 21.97% share of the Brazilian automotive market, which in 2022 totaled 1.957 million registrations. The main highlights of the Italian automaker were the Strada pickup, the best-selling car in the country for the second year in a row, and the Mobi hatchback.

Fiat Strada was the great sales champion in absolute numbers (Image: Disclosure/Fiat)

In addition to the duo, other Fiat cars showed an interesting performance and contributed to the Italian automaker consolidating itself as the best-selling car brand in Brazil in the year. And that includes the last launch of the period, the Fastback, which was present in the top 10 in the SUV segment in November and December.

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The 5 best-selling Fiat cars in 2022 were as follows:

Street: 112,456
Furniture: 72,756
Item: 64,016
Pulse: 50,522
Bull: 49,567

GM was the fastest growing brand in 2022

General Motors, with 291,418 registrations (14.89%), was the second best-selling car brand in Brazil in 2022. The US company recorded a growth of 20% compared to 2021 and an increase in sales volume of almost 50 thousand units, mainly due to the good performance of the Chevrolet Onix, both in hatchback and sedan versions, and the SUV Tracker.

The hatch closed the year as the second best-selling passenger car in Brazil, with 85,252 registrations, closely followed by the three-volume model, which recorded 75,243 new sales. The brand’s SUV also did well, and closed the top 10 in sixth position (and at the top of the segment), with 70,806 units licensed.

Tracker was the best-selling SUV in Brazil and helped GM recover (Image: Felipe Ribeiro/Canaltech)

Volkswagen closes the podium

It wasn’t just Fiat and General Motors that recorded good numbers among the best-selling car brands in Brazil in 2022. Toyota, which by the end of November had sold 9.56 million cars worldwide, 2.14 million to more than Volkswagen, it was unable to overcome the German automaker in Brazil.

The Japanese manufacturer registered 191,291 cars here in 2022 (9.77%) and took fourth place in the ranking, one position behind Volkswagen, which totaled 269,111 sales (13.75%) and secured a place on the podium. Hyundai, with 187,809 registrations, had 9.59% of the market and closed the top 5 of the best-selling car brands in Brazil in 2022.