-
At least 43 percent of Internet users follow some type ofinfluencers.
-
It is expected that the marketing of influencers grow to be a $16.4 billion industry by 2022.
-
industry influencers It is currently worth around $13.8 billion.
There are many public figures who have become known in the entertainment industry thanks to their talent singing, acting and even being an influencer. This is the case of Yeri Mua, the controversial Mexican influencer, who announced her makeup and perfume line.
Influencer marketing is one of the marketing strategies that consists of achieving a series of collaborative links between brands, companies and those people with great visibility and prominence on the internet, known as ‘influencers’.
In this sense, statistics from CPI Celebrity Performance highlight how brands that use the image of a celebrity in their advertising campaigns have greater credibility and sympathy among the public. This ultimately translates into a higher probability of purchase by the consumer.
Yeri Mua will have her product line
Through a video On her social networks, the Mexican influencer Yeri Mua announced that she will launch her line of makeup or perfume products.
With a brief promotional on her Instagram account, the content creator, who has sparked various negative comments on networks, appears in a complete pink outfit while showing off some items that will be part of this new collection, which is expected to reveal more information. in the coming days.
So far there are no more details of this new line, the name it will bear has not been revealed either.
Yeri Mua also shared some stories in which she explained that she was “excited to a thousand” with this new challenge in her career.
The promotional video already registers more than one hundred thousand interactions and various comments, such as: “Why do I feel that it is going to run out before I can buy it”, reads a comment.
“She is becoming more and more successful,” read another comment.
“Just when you think Yeri Mua can’t surprise you anymore, she arrives and leaves you speechless,” another netizen wrote.
With this, the influencer continues to diversify her talent, as we remember that she also announced a series of presentations with Kuno, and according to the official page that will distribute the tickets, Boletia, generals will be from 700 pesos, while tickets and VIP access will be around between approximately 1,300 pesos.
With this, it is not the first time that a celebrity or influencer has launched their line of makeup, perfume or even clothing. An example of this is Rihanna, who has become quite an entrepreneur by launching Fenty Beauty in 2017, creating one of the most inclusive collections for its wide range of foundations, and changing the rules of the industry.
Likewise, the singer Lady Gaga generated Haus Beauty, a makeup line inspired by the drag fantasy imagery that has accompanied the singer’s aesthetics since its inception. Also Madonna and the Kardashian sisters, like little Kylie with her Kylie Cosmetics who have had great success with her.
In addition, Selena Gómez, Ariana Grande, Gwen Stefani, Cardi B, Hailey Bieber or Millie Bobby Brown are added to this line, who have their own releases.
These types of moves are not new, since in the past many artists have stood out in the market thanks to their businesses or even brands.
Now read:
Amazon starts using AI to deliver orders faster
Limits to Artificial Intelligence: Europe is one step away from regulating ChatGPT
Elon Musk advises the son of Ricardo Salinas and only told him two letters
