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Costco has become a key competitor in the price club market.
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Free services are important benefits that a brand thinks for its members.
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There are very important resources to consider in the price club market and experience is one of them.
There are at least two free services what Costco offers to its consumers and realize how important service is in retail.
“In 2021, the number one reason consumers around the world shopped in stores was to be able to touch and feel products before buying. Approximately half of the shoppers surveyed placed this factor in their top five. A lot of people also liked shopping in the store because they could buy products right away or because they just enjoyed the store experience,” he explained. D.Thiagland, analyst Statesman when presenting a study from YouGov to platform subscribers.
free services
A shopping expert inside Costco revealed a definitive video in which she reported at least two free services that the price club chain offers its members.
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The first is a free eye exam in the optical area of the store, where the user recommends making an appointment two days in advance.
A second free service offered by the chain is simple cake decorating, whereby area managers can be asked to write messages on them such as Happy Birthday.
The free services exhibited by the woman were accompanied by other purchase recommendations while in the store. For example, if the price of the products ends in 97, it is a sale product, while the signs with an asterisk in them, the symbol announces that it is a seasonal material.
In the case of prices on green signs, the store explains that it is selling you a product of organic origin, while if they are products with a price ending in 69 or 79, it is a product that is being tested for sale.
Like this recommendation hack for the next time you visit a Costco store, consumers have made unexpected discoveries, like the one you made at the time natalie guerrero (@natalydecorr, TikTok).
The tiktoker was given the task of showing a new collection of products that went on sale in Office Depotwhere the content creator mocked and equated the line of cleaning accessories with a line that Zara released at the time and that generated ridicule for the high cost of the products.
Today we are witnessing a purchase behavior motivated by the experience generated by a store and a product that is purchased.
All this invariably leads the consumer to appreciate stores where the experience is remarkable both in services and products.
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