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The contents are key complements in any commercial strategy that bases its sales resources on narratives.
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Whether it is content marketing or its discipline, storytelling, better and better comprehensive activities have been defined for the consumer.
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Talking about content that sells determines core activities in consumption.
Create contents for sell It has become a material with infinite resources, through which it is possible to create stories that range from simple creative copies to extensive ads that have been posted on social media platforms such as TikTok, as happened with Hilton, with a ten-minute ad. of duration.
The recommendations of these books are based on insights very complete, such as those identified by the study “2020 B2B Marketing Outlook Survey”where he realizes that the most effective content to sell is blog posts, testimonials and whitepapers.
Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
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This text written by Joe Pulizzi It allows us to understand the elements, which seen in perspective, help to tell stories in different ways, but always starting from common places, in order to build narratives that have an impact from the principles that account for the definitions in content marketing, the relevance of the content and content-based business models, whose concept is patented by value content marketing, with well-defined content niches and implementing action plans, with various resources.
Price: 517.76 pesos.
Inbound Content: A Step-By-Step Guide to Doing Content Marketing the Inbound Way
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Justin Champion explains in a simple way the method of inbound marketingso that the correct audience ends up in contact with your content and to this extent convert their interaction into engagementnew information strategies and methods that allow you to take advantage of the competition, which does not know how to address the correct audience.
The bases of this work are transcendental, since they explain what resources are needed to build a content framework, it argues why your business needs a story, how to develop the structure of your story, to generate ideas for content and to have a content strategy. long term.
Price: 498.16 pesos
Without content there is no (digital) Marketing: How to create a content marketing strategy to make your customers fall in love and transform them into ambassadors of your brand
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Every method of content must have a good foundation of stories, education, purpose, interaction and content curation, at least that is what this article warns. Raquel Oberlander, which shows us in his work, that the idea of generating content forces organizations to define a purpose that must transcend the simple objective of a sale. It is a look at the soul, he assures in his deep work, to be able to consent to messages that end up becoming what one wants to see.
Price: 429.55 pesos.
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